How Contextual Commerce Improves Customer Loyalty
Optimizely
DECEMBER 21, 2017
Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory.
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