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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
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How Windsor Fashions and RevZilla Power Their Personalization

Sailthru

Many marketers just can’t capitalize in it, whether it’s because of a lack of strategy, poor customer data management, or simply believing misconceptions. However, RevZilla and Windsor Fashions dispel that notion, elevating their email programs with personalization and small, in-house teams. Read on to learn more.

Fashion 103
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Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

RTP blog

When I’m buying a three-piece suit, I want an experience (namely someone to help fashion-challenged me feel confident about my purchase). Klaudia Tirico, Features Editor: This conversation boils down to knowing your customers and knowing them well. That makes sense to me.

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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

A second bucket is [focused on creating] customer-centric, data-driven organizations: building out customer data platforms (CDPs) for personalization and improved demand forecasting; how to take in more signals and get to better forecasts and have less stockouts.

Channel 182
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Retail Ecommerce Ventures Acquires Stein Mart for $6.02 Million

Retail TouchPoints

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. REV plans to build on Stein Mart’s earlier ecommerce efforts in the retailer’s second life.

eCommerce 163
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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The company received a $200 million equity investment in a round led by Insight Partners, which will help her enhance omnichannel capabilities, including fulfillment and logistics improvements. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices.