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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 221
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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

Omnichannel vs. Multichannel Retailing: Understanding the Differences The terms “omnichannel” and “multichannel” are often used interchangeably, but they represent distinct retail strategies that are important to note before crafting your strategy. Why is Omnichannel Retailing Important?

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Send branded confirmations. Have you tried any of them? Share in comments!

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Zaius Begins Era of Service-Led Retail

Optimizely

CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs. During today’s event, Zaius will share the Service-led Retail story on stage at 2pm.

Retail 150
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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Get a better handle on multi-channel marketing attribution for your own brand and you’ll see huge improvements in how you define the true ROI of your marketing activities. Centralize your marketing data. Marketing attribution can be a little intimidating.

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5 Ways to Increase Retention With Email & SMS Marketing

Smile.io

What is Omnichannel Commerce (with Examples) Omnichannel commerce is the approach of an integrated strategy for a business that unites multichannel methods of retail into one channel. Happier customers. Pro-tip: Two-way communication channels are the perfect place to ask repeat customers for their feedback.

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How to Take Your Brand Direct to Consumer

BigCommerce

Direct to consumer means you are selling your product directly to your end customers without third-party retailers, wholesalers, or other middlemen. The model of the multichannel retailer is failing, and it’s falling apart because the margins are small. For example, what’s your customer acquisition strategy ?

Consumer 305