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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go. As a result, we’d like to walk through ways to properly sell across channels with Shopify POS Go.

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Multi-Channel Retailing: The Ultimate Guide to Engaging Customers On- and Offline

Korona

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

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Point of Sale Features for Multichannel Retailers: Key Features To Consider

Korona

Customer experience is at the heart of running a multi-channel retail store. Other channels such as social media, SMS, email, and online stores are all avenues to leverage for selling products and increasing the efficiency of your overall operations.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

While the velocity of retail interactions doesn’t move at the breakneck speed of iGaming interactions, online retail customers are still looking to complete any interaction quickly, be it to get more information on a product or service or to make an actual purchase. If a customer leaves a retail site, the marketer needs to know why.

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Myth #1: Omnichannel and multichannel are the same. While they might sound similar, omnichannel and multichannel are NOT the same. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. Customers also expect omnichannel experiences.

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. Data becomes stored in a variety of formats or is held captive by individual employees and systems. When a brand should invest in a PIM (product information management software).