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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Retail 270
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What Retailers get Wrong about Tourists

Retail TouchPoints

That’s why I wrote Leading Travel and Tourism Retail, a handbook for retailers, hospitality venues and others that want to attract cash-rich, time-poor tourists and delight them. Once you know your potential market you can do the work needed to attract them. This won’t be easy, and you never want to turn a potential market away.

Travel 256
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What It Takes To Provide Epic Social Media Customer Care

RTP blog

In reality, not all of these millions of mentions require a response, so the challenge becomes: how do companies filter through the noise to find the actionable posts and create epic social media customer experiences? Brands today need to prioritize a detailed and thorough social media handbook.

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Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage

365 Retail

Two-fifths of retailers (18%) also reported experiencing high churn levels following a product being returned, highlighting the returns process as another key period for customer engagement and enhancing customer experience.

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Etsy vs. eBay: Where Should You Be Selling?

SellBrite

As of the fourth quarter of 2018, eBay was the second-largest market in the United States. It had 183 million customers worldwide by the fourth quarter of 2019, and more than 70% of its customers are American, with customers from other countries accounting for very small percentages (China accounts for 1.93

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Are you Customer-Obsessed? Here’s Why you Should Be

Retail TouchPoints

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. Customer-obsessed organizations care first and foremost about one thing: constantly optimizing the customer experience (CX). In doing so, businesses deploy a top-to-bottom customer-centric philosophy.

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