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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Retail 290
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What It Takes To Provide Epic Social Media Customer Care

RTP blog

In reality, not all of these millions of mentions require a response, so the challenge becomes: how do companies filter through the noise to find the actionable posts and create epic social media customer experiences? Brands today need to prioritize a detailed and thorough social media handbook.

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What Retailers get Wrong about Tourists

Retail TouchPoints

That’s why I wrote Leading Travel and Tourism Retail, a handbook for retailers, hospitality venues and others that want to attract cash-rich, time-poor tourists and delight them. The young are spearheading a shift toward valuing experiences rather than just objects. But far too many are missing out.

Travel 278
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Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage

365 Retail

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

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Are you Customer-Obsessed? Here’s Why you Should Be

Retail TouchPoints

When you think of magical customer experiences, one particular brand probably comes to mind: Disney. It’s that level of customer obsession that has garnered them a 70% return rate of first-time Disney visitors and over 85 years as one of the world’s most trusted brands. What is Customer Obsession?

Customer 289
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Etsy vs. eBay: Where Should You Be Selling?

SellBrite

Customer Base. eBay is a leading online marketplace where just about anything (both new and used, but mostly new) is sold to a largely American customer base looking for well-priced and often mass-produced items. If building a loyal customer base is essential to your business strategy, Etsy is a good place to set up shop.