Retail TouchPoints

AUGUST 1, 2022

When you consider that only 1% of retailers currently use AR, but 71% of consumers say it would help them make more confident buying decisions, the opportunity to create a profound impact on the market with augmented reality becomes very clear. These “gifts” are often wickedly interactive, which is what makes them so engaging.

Customer Experience 317

Customer Experience Customer Clothing Gifts 317

Groove

APRIL 4, 2022

What Does Customer Experience Mapping Mean? Mapping the customer experience is the process of merchants outlining how prospects and customers interact and feel when engaging with their brand. 6 Steps For Mapping The Customer Experience. 6 Steps For Mapping The Customer Experience.

Customer Experience 195

Customer Experience Merchant Services Customer Social Media 195

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

Customer Experience 316

Customer Experience Customer Omnichannel Social Media 316

Groove

AUGUST 13, 2020

In this blog, we're exploring 5 strategies to help you create a positive eCommerce customer experience. eCommerce Customer Experience: Tips & Strategies. Establish and build relationships with your customers and increase customer satisfaction by implementing these 5 tips: Display a unique value proposition.

Customer Experience 326

Customer Experience Customer eCommerce Social Media 326

Retail TouchPoints

NOVEMBER 17, 2023

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

Shipping Costs 262

Shipping Costs Customer Experience Supplies Improvements 262

Retail TouchPoints

MARCH 26, 2021

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

Forrester eCommerce

JULY 18, 2019

Eighty percent of marketing decision makers say that improving their customers’ experience is their top priority (it falls second place to “grow revenue” in popularity — 87% of marketing leaders call that their top imperative), yet our research shows that customer experiences (CX) aren’t getting better — even though there seems (..)

Customer Experience 349

Customer Experience Customer Improvements Marketing 349

Retail TouchPoints

MAY 12, 2023

Instant access to highly-skilled personnel with niche experience. Flexibility in your company’s response to market trends and customer demands. This strategy also can increase efficiency and service flexibility and drive a faster time to market. A chance to gain an “outsider’s” fresh, unique perspective.

Customer Experience 343

Customer Experience Customer Travel Technology 343

Forrester eCommerce

MARCH 15, 2022

Luxury brands continue to grapple with their evolving digital go-to-market strategies in the face of ingrained traditions, placing a premium on the in-store customer experience. But it is not a case of digital versus store.

Customer Experience 195

Customer Experience Customer Consumer Marketing 195

Forrester eCommerce

FEBRUARY 11, 2019

After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience in Paris, France. It was a great pleasure for me to host about 150 leaders in a unique venue, the Parc des Princes (PSG’s football stadium!!),

Customer Experience 363

Customer Experience Customer Events B2C 363

Groove

FEBRUARY 3, 2020

The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience. Customer service inconsistency (seeing a pattern yet?). So, What Is Wrong With Online Shopping? Signage inconsistency.

Customer Experience 284

Customer Experience Shipping Costs eCommerce Customer 284

Retail TouchPoints

APRIL 20, 2022

The Home Depot has tapped two technology veterans for high-level positions, naming of Matt Carey as EVP of Customer Experience, a newly created role, and Fahim Siddiqui as EVP and CIO.

Customer Experience 298

Customer Experience Customer Supplies Technology 298

Retail TouchPoints

OCTOBER 18, 2022

Through the use of people tracking solutions, retailers can look for efficiencies and work to always enhance the full customer experience. In an ever-changing market, evaluation and positive action is always key. He is a multifaceted executive leader with 15 years of experience in marketing, sales, and creative.

Customer Experience 308

Customer Experience Customer Apparel Technology 308

Retail TouchPoints

JULY 11, 2022

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Revolutionary even.

Customer Experience 305

Customer Experience Social Media Customer Live Chat 305

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 266

POS Customer Experience Customer Technology 266

Forrester eCommerce

DECEMBER 8, 2020

On December 2, we published The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020, which is a continuation of the Forrester Customer Experience (CX) team’s study of the consulting market that supports CX professionals.

Customer Experience 231

Customer Experience Customer Marketing 231

Optimizely

MAY 21, 2019

But how sticky is their marketing strategy? To find out, we stocked up on custom Marketing Unboxed stickers and went through the entire customer journey step by step. And we learned exactly why Sticker Mule is so beloved by their customers. ?Want Want your own custom stickers? Plain Text Emails.

Customer Experience 150

Customer Experience Marketing Customer Customer Data 150

Forrester eCommerce

MARCH 17, 2021

There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.

Customer Experience 281

Customer Experience Customer Marketing 281

Groove

JANUARY 23, 2019

Personal connections are at the core of every positive customer experience. Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. Underneath it, your website, marketing, shipping and customer service create micro-moments that influence customer sentiment.

Customer Experience 250

Customer Experience Improvements Customer Live Chat 250

Forrester eCommerce

OCTOBER 22, 2020

I’ve always enjoyed Forrester events, both as a customer more than a decade ago, as an analyst presenting, and as a research director acting as MC. One of the things I was most looking forwards to in 2020 as I returned to focus on our European consumer research was CX EMEA. It’s a chance to […].

Customer Experience 297

Customer Experience Customer Presentation Events 297

Retail TouchPoints

SEPTEMBER 7, 2022

Chief Brand and Creative Officer Bevan Bloemendaal is an influential thought and creative leader with a collaborative, cross-disciplinary approach to turning strategy and ideation into disruptive marketing solutions.

Customer Experience 288

Customer Experience Customer Social Media Arts 288

Forrester eCommerce

JANUARY 4, 2024

Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.

Marketing 281

Marketing Customer Experience Customer B2B 281

Retail TouchPoints

APRIL 14, 2022

Each of the three solutions can assist with parts of this overall goal: Registration: This tool invites retail customers into a brand’s digital onboarding experience, so brands can connect with their third-party customers directly in order to enhance product, marketing and outreach efforts, which can help with retargeting and re-engaging shoppers in (..)

Customer Experience 279

Customer Experience Customer Retail Channel 279

Forrester eCommerce

MAY 16, 2018

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.”

Customer Experience 339

Customer Experience B2B Customer Marketing 339

GetElastic

SEPTEMBER 23, 2022

Too often, IT bottlenecks slow down time to market, resulting in lost potential revenue from your merchandisers’ game-changing ideas. Check out our demo to see how easy it is to make edits to product data using EP PXM and seamlessly update a customer experience with Builder.io. You are not alone. Elastic Path and Builder.io

Customer Experience 218

Customer Experience Customer Demo Games 218

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

Mobile 285

Mobile Customer Experience Magazine Customer 285

Forrester eCommerce

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 339

B2B Events Marketing Customer Experience 339

Retail TouchPoints

NOVEMBER 3, 2022

The revamped stores will feature a new layout designed to support one-on-one customer experiences. At the new locations customers can walk in or make an appointment, and use the services of an expertly trained stylist and in-house alterations artisan. West Chester Township, Ohio, Lexington, Ky. and Cool Springs, Tenn.

Customer Experience 260

Customer Experience Customer Accessories Events 260

Forrester eCommerce

FEBRUARY 18, 2016

Six months after our highly successful Summit for Marketing Leaders in Australia, I'm excited to announce that Forrester's CX Marketing Sydney 2016 event is less than 7 weeks away. Start by effectively coordinating between brand, CX, and marketing teams. B2C marketing. Customer Experience. digital marketing.

Customer Experience 186

Customer Experience Marketing Customer B2C 186

Digital Doughnut

AUGUST 4, 2023

In the ever-evolving world of customer marketing, there has been a noticeable shift towards simplifying campaigns and communications in recent years.

Customer Experience 97

Customer Experience Customer Marketing B2C 97

lateshipment

SEPTEMBER 4, 2020

From product design, to marketing, to shipment, there are innumerable boxes to check. One aspect that doesn’t always command much discussion, however, is cultivating a valuable and appealing on-site experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.

Customer Experience 219

Customer Experience Improvements eCommerce Customer 219

Retail TouchPoints

MAY 11, 2021

According to Doddle’s October 2020 YouGov survey findings, if they have a great experience, 84% of customers are more likely to shop with you again, so if your returns operation is running smoothly and generating great customer experiences, you should see customers purchasing as frequently or more frequently after returning an item.

Customer Experience 197

Customer Experience Customer Customer Retention Books 197

RIS News

JUNE 21, 2023

Whether it’s online or in-store, retailers will need to continue to look for ways to innovate the retail customer experience to stay competitive in the market. This includes clienteling, omnichannel selling, and robust remarketing.

Customer Experience 89

Customer Experience Technology Customer Omnichannel 89

lateshipment

MAY 6, 2023

What measures do you consciously take to improve your customer’s purchase journey once they’ve hit the buy button? Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience.

Customer Experience 130

Customer Experience Shipping Costs Customer eCommerce 130

Digital Doughnut

JUNE 13, 2022

Customer experience has become a decisive factor in choosing between available products and their alternatives and companies are well aware of that. Therefore, marketers have to find new and unconventional ways to improve their customer experience.

Customer Experience 105

Customer Experience Customer Improvements Marketing 105