Why Aren’t Mid-Market Retailers Offering BOPIS?
RTP blog
AUGUST 23, 2019
BOPIS is happening now, and they need to get in the game. While it might be tempting to look at online and offline shopping trends individually, doing so limits the ability to see synergies across the different channels. About 25% of people that start their shopping journey on the web or mobile app finish up by visiting a store.
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