Retail TouchPoints
AUGUST 30, 2023
In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.
Smile.io
OCTOBER 27, 2021
The battle between customer loyalty versus acquisition is one that all growing brands have to grapple with. Some ecommerce entrepreneurs believe that acquiring new customers is the sure-fire path to gaining more revenue. With happy and loyal customers, you enjoy: A steadier stream of sales.
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ESW
SEPTEMBER 1, 2023
An Accenture study found that manufacturers spend 5-6% of their revenue processing customer returns, which includes the cost of receiving the return, performing a functional test, repackaging and restocking the item, and so much more. ESW has solutions that help brands reduce return rates and maximise global DTC opportunities.
Kissmetrics
OCTOBER 24, 2017
A Twitter research study found that “when a customer tweets at a business and receives a response, they are willing to spend 3–20% more on an average priced item from that business in the future.” Plus, customers are 44% more likely to share their experiences. Loyalty isn’t reserved only for well-known brands.
Omnisend
DECEMBER 15, 2020
When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Source: Live Chat.
RTP blog
JULY 1, 2019
But what we learned in our recent study, The Great Divide , is that brands are under-delivering on that expectation — often without realizing it. By studying consumers’ perceptions of 31 different needs related to brands’ communications and marketing experiences, we learned that simplicity-related needs are among the most important.
365 Retail
DECEMBER 20, 2023
Bonuses & Rewards: Enhancing customer loyalty Organisations are investing substantial amounts of money in the development and execution of rewards programmes, ranging from airlines providing frequent flier incentives to telecoms firms reducing costs to attract more customers. The company’s interest is reasonable.
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