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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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Unpacking subscriptions: The gift that keeps on giving all year round

365 Retail

Enter the rise of the subscription box. As a result, subscription box delivery services rose significantly during the pandemic. According to Barclaycard’s latest research , Brits have become “a nation of super subscribers,” with a typical seven subscription services per household. Hello again, and again and again.

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Customers feel validated in their purchase when this happens. A brand like FabFitFun —a seasonal subscription box that delivers a mix of beauty, self-care, fitness and home products to customers every four months—has a website packed with helpful information and emphasizes the importance of being a part of their membership community.

eCommerce 139
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8 Brands to Help You Celebrate International Literacy Day

Smile.io

This allows customers to gain other people’s perspectives to influence their decision. This form of social proof can really build authenticity and trust with the brand in the mind of the customer, increasing customer loyalty as a whole. Eco Kids Planet is a subscription-based magazine brand geared towards children.

Books 81
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. As a business model, DTC has a number of benefits for brands, including giving marketers more control to build a better and more direct relationship with buyers.

B2C 170
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An In-depth Guide on Creating an Ecommerce Business Plan in 2020

Ecommerce Platforms

Bear in mind, the fact that the merchant needs to do some extra logistics planning and marketing as well. To give an executive summary, here's a painstaking breakdown of the rightful pointers we'll shortly look at: Carrying out a scrupulous market research. Marketing your business. Do a Product Market Research.

eCommerce 172
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How Publishers Can Avoid Losing Email Subscribers

Powerinbox

In order to re-engage subscribers and avoid losing them, publishers need to be innovative and proactive when it comes to their email lifecycle messaging and customer loyalty approach. Image credit: Yes Lifecycle Marketing. What you can do? You can achieve this by: Mixing it up. Performance of standard versus triggered emails.