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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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Unpacking subscriptions: The gift that keeps on giving all year round

365 Retail

Enter the rise of the subscription box. As a result, subscription box delivery services rose significantly during the pandemic. According to Barclaycard’s latest research , Brits have become “a nation of super subscribers,” with a typical seven subscription services per household. Hello again, and again and again.

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Customers feel validated in their purchase when this happens. A brand like FabFitFun —a seasonal subscription box that delivers a mix of beauty, self-care, fitness and home products to customers every four months—has a website packed with helpful information and emphasizes the importance of being a part of their membership community.

eCommerce 139
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Retail Auto-Replenishment: the Pros and Cons

GetElastic

In Forbes magazine , Ashwin Ramasamy, Co-Founder of PipeCandy dissects the tech based predictions for retail in 2019 with interesting results: “Nearly 40% of consumers who use subscription services cancel their subscriptions within a year of subscribing as the novelty wears out.

Retail 141
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8 Brands to Help You Celebrate International Literacy Day

Smile.io

This allows customers to gain other people’s perspectives to influence their decision. This form of social proof can really build authenticity and trust with the brand in the mind of the customer, increasing customer loyalty as a whole. Eco Kids Planet is a subscription-based magazine brand geared towards children.

Books 81
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

This enables it to offer same day delivery direct to both stores, and directly to its customers. According to Supply Chain World magazine , the company also is developing direct-to-consumer channels in several European markets. Instead, you want to build up your email subscriptions to get traffic that way instead.

B2C 170
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Feeling Lucky? Using Gamification to get Customers Involved

UpSellIt

PCH, as it’s often referred to, started in a time when many consumers subscribed to magazines via house calls from door-to-door salesmen. Mertz’s idea seems simple enough today; instead of sending out sales-people, he simply started selling subscriptions by mail. Rewards programs are a great way to create returning customers.