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How to Lower PPC Churn Rates

Kissmetrics

However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?

PPC 319
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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Why Customer Loyalty is Important.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. Every single client that we manage Facebook for is running dynamic product ads.

PPC 408
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Amazon introduced Amazon Prime in 2005 as a way for customers to get free two-day shipping for a flat annual fee. This strategic move helped boost customer loyalty and incentivize repeat purchases.

eCommerce 417
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. Out of the weeks surveyed, executives narrowly approached an overall negative outlook from Oct. 23% of executives still expect a decrease in customer demand over the next six months.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Black Friday brought in $2.4 Bloomberg ). November 23 update.

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

As a result of the COVID-19 pandemic, 57% of purchasing managers are spending more on marketplace ecommerce sites, with 22% spending significantly more. The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Black Friday brought in $2.4 Bloomberg ). November 23 update.

eCommerce 147