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Loyalty Programs: Why and how do they work?

Optimizely

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. Trust that this will appeal to your customers’ competitive nature.

Payments 367
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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 240
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363
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The Ultimate Guide to Magento Business Intelligence

MagentoBrain

At its core, a powerful reporting tool that enables users to create custom reports and dashboards that display real-time data from various sources, including sales, inventory, customer behavior, and marketing campaigns. This allows businesses to track sales, inventory, and customer data from their online store.

Magento 52
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The Advanced Guide to Facebook Watch

Kissmetrics

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Facebook Watch has become a powerful tool in marketers’ pockets.

Payments 273
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Shift4Shop vs Shopify (July 2021): The Battle of The Ecommerce Platforms

Ecommerce Platforms

Some may even say it's ruled the market for quite some time now. Both Shift4Shop and Shopify boast a wide range of ecommerce features, providing merchants everything they need to start selling online and grow their businesses. Shopify works alongside an impressive range of sales channels, including social media and Amazon.

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Maximizing Repeat Buyers on Amazon: Strategies for eCommerce Success

Algopix

This comprehensive guide will explore proven techniques to maximize repeat purchases and cultivate customer loyalty on Amazon. Harnessing the Power of Repeat Purchases The value of repeat customers to an eCommerce business cannot be overstated. Provide multiple payment methods and save payment info for faster checkout.

eCommerce 110