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How to Lower PPC Churn Rates

Kissmetrics

However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?

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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

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8 Tips for a Brand Awareness Campaign

Kissmetrics

Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty. On the one hand, loyal, happy customers will promote you to their friends and family, which brings you more customers in the long run. What Are Brand Awareness Campaigns?

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Top tips to make Black Friday and Cyber Monday a success in 2022

365 Retail

Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. However, if you really want to get ahead of the trend and guarantee a busy retail season, here are some of the top tips to maximise sales: . Driving customer loyalty through flexibility.

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How To Choose A BigCommerce Agency To Work With

Groove

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. We’re sharing tips on how to choose a BigCommerce Agency and why working with an Elite BigCommerce Partner will guide your eCommerce store in a positive direction.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. Google Shopping Optimization Tips. Google AdWords Optimization Tips.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Productivity Tips for Business Owners. Need some simple graphic design help for a logo, PPC banner or social media ad? Want more productivity tips and applications? Not to do a shameless plug, but the Yotpo blog is packed with original data, unique customer case studies, and tons of deep dive how to’s. More money.