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Shopping Cart Abandonment: 7 Tips to Capture Revenue

Groove

What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions. Abandoned carts in eCommerce aren't a new problem. of carts remain un-purchased. Shopping Cart Abandonment Tips. Free Shipping.

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Using Klaviyo Flows For eCommerce Automation

Groove

There are many automation tools to choose from in the eCommerce space, but Klaviyo remains at the top of our list of recommendations for our mid-market and enterprise clients. In this blog, we’ll review how Klaviyo flows enable merchants to personalize their communications with customers and improve their overall marketing strategy.

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Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

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Abandoned Cart Email Strategy: 5 Ideas to Convert

Groove

Abandoned carts occur when potential buyers add products to their shopping carts but do not complete their transactions. of carts contains items that remain unpurchased. Many factors contribute to cart abandonment, such as competitive pricing, uncertainty about store credibility and general forgetfulness.

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Email Retargeting and Boosting Customer Engagement

Smile.io

This may include visitors who abandoned their shopping carts, customers who made past purchases, and subscribers who clicked on certain links in your previous emails. In email retargeting, pixels or browser cookies collect data on a user's behavior and actions, such as website visits, product views, or abandoned carts.

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Nine Tips to Create Recurring Revenue with Subscriptions

Retail TouchPoints

Customers need to be introduced to a subscription program and then be continually reminded that it not only exists, but that recurring orders save them money and offer convenience. Enrollment incentives reinforce customers’ desire to feel good about their purchases. Free shipping has become expected by many shoppers.

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Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Optimizely

Not only is the repeat purchase at risk in these scenarios—so is customer loyalty. Do you really want to attract a customer base that shops only when there’s a sale involved? . Instead, the company employs other incentives like free shipping on certain orders and a referral program to draw in repeat purchases. .

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