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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. Individual purchase patterns may or may not be shaped by this concern, but retailers themselves will utilize promotions to incentivize earlier shopping. Let the countdown begin….

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Paired with artificial intelligence, a digital marketplace helps you analyze data on customer purchases and usage patterns, providing you with a better understanding of your customers’ needs and preferences. You are never done building your marketplace if you want to stay agile and cultivate customer loyalty.

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Email Retargeting and Boosting Customer Engagement

Smile.io

This may include visitors who abandoned their shopping carts, customers who made past purchases, and subscribers who clicked on certain links in your previous emails. In email retargeting, pixels or browser cookies collect data on a user's behavior and actions, such as website visits, product views, or abandoned carts.

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5 Ecommerce Personalization Tactics to Start Today

Smile.io

These days, customized experiences are more important than ever. So if you overlook personalization, you’re likely missing out on potential sales and customer loyalty. With the growing popularity of smartphones for shopping, optimizing the website for these devices is key. It’s time to catch up.

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12 Helpful Ways To Increase Your Ecommerce Conversion Rate in 2021

FastSpring

Table of contents: Add “Buy Now” Button to Homepage Reduce Number of Clicks Optimize Page Speed Feature Localized Currency Use Localized Call-to-Action Offer Multiple Pricing Options Keep Your Online Shopping Carts Secure Implement Localized Carts Optimize for Mobile Minimize Number of Pages Send Abandoned-Cart Emails Reduce Number of From Fields.

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12 Helpful Ways To Increase Your Ecommerce Conversion Rate in 2021

FastSpring

Table of contents: Add “Buy Now” Button to Homepage Reduce Number of Clicks Optimize Page Speed Feature Localized Currency Use Localized Call-to-Action Offer Multiple Pricing Options Keep Your Online Shopping Carts Secure Implement Localized Carts Optimize for Mobile Minimize Number of Pages Send Abandoned-Cart Emails Reduce Number of From Fields.

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The Value Of Perception In The Online Experience

RTP blog

According to the Baymard Institute’s 2016 study , 27% of consumers said that they abandoned their shopping cart due to a complicated checkout process, while Adobe found that 38% of people will stop engaging with a web site if the content/layout is unattractive.