article thumbnail

5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

article thumbnail

Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

A positive post-purchase experience is crucial for customer loyalty and retention, brand trust, and positive word-of-mouth. Post purchase communications : may entail recommendations, promotions, rewards, loyalty program enrollment, customer referrals, or other incentives to build customer loyalty.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values.

article thumbnail

Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty. With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy?

article thumbnail

Inflation Pressure Tests Customer Loyalty, Spotlights Price

Retail TouchPoints

With inflation top of mind for so many, loyalty can seem like a tough ask, but a clever, balanced approach to offering discounts and value can still help brands find a sweet spot. An April survey of more than 1,100 U.S. How Inflation is Impacting Consumers. Inflation makes that trick harder to pull off. How Brands can Deliver.

article thumbnail

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans

Retail TouchPoints

While various surveys have indicated that consumers are less loyal to brands and retailers than ever, the KCI found that consumers are starving for the community and connection that comes with belonging to a fandom.

article thumbnail

Measuring Customer Loyalty Is the Key To Success

FastSpring

What we’re trying to say here is, loyal Thomas the Tank Engine fans become loyal customers. What is customer loyalty? Loyalty is an emotion that stems from feeling engaged in something or someone. Statistically, the majority of your future profits will come from your existing customers over new ones.