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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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How to Promote Your Business

Wiser

Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. The art of promoting your business is multifaceted, and layered with opportunities that span both traditional and digital platforms.

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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

When completing market research around your small business idea, there are several different methods you can use. However, it’s always smart to use a combination of tactics to be certain you have an accurate picture of your market and make the best business decision possible. Social media copy. Product page copy.

Marketing 354
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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. She wore it and the retailer got blasted with traffic.

Payments 218
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How to Recession-Proof Your Online Retail Business Without Raising Prices

Korona

It is, therefore, essential that business owners and leaders prepare their organizations to survive (and hopefully even thrive) in the next recession, whenever it comes. Below are some concrete ideas for protecting your retail business from the recession without raising prices. Prioritize loyalty and lifetime value.

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15 Examples of Great Marketing for Father’s Day Sales

Kissmetrics

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? If you’re operating a small business, stick to the basics. Customization is a powerful e-commerce element and one that massive brands have taken advantage of. Of course, this brings up some important questions.

eCommerce 219