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The Case for Extreme Personalization

GetElastic

Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world. Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using.

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Ecommerce Glossary

AcquireConvert

Call-to-action (CTA) : a line that aims to create a sense of urgency and persuade a customer in your store to take a specific action, such as “shop now”, “buy now”, “add to cart” or “download now”. Amazon uses the “frequently bought together” system of recommendation. Sometimes called “user experience” (UX).

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How to Reduce Risk – Email Marketing Security Tips from THE Expert

Demac Media

To this day, since before the dawn of the internet, email has remained the most popular marketing channel for retailers and brands. In fact, 80% of retail professionals indicate that email marketing is their greatest driver of customer retention. ROI with email is getting bigger, and email sends have kept growing.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.

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19 Omnichannel Experience Examples from Top Brands

GetElastic

The numbers (from the mouths of actual shoppers) help tell the story: Purchase frequency is 250% higher on omnichannel vs. single channel, and the average order value is 13% higher for omnichannel vs. single channel. Customer retention rates are 90% higher on omnichannel vs. single channel. Source: Clout Brands.

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The Many Digital Touchpoints of a Modern-Day Consumer

ChannelAdvisor

Digital Touchpoint #2: Channel Diversification. Expand to new sales channels. From eBay to Walmart to Google Shopping, plus dozens of other channels, scaling to new marketplaces and platforms helps ensure your products stay in front of purchase-ready consumers. Optimize product content across channels. But not Eric.