article thumbnail

Getting Started with Behavioral Email Marketing

Kissmetrics

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention.

Marketing 275
article thumbnail

Revolutionising Retail: refive Showcases Innovative In-Store Touchpoints at London’s Retail Technology Show

365 Retail

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

article thumbnail

How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

A prospect could ultimately be in this stage for a while, so the focus should be on creating valuable, informative, and reliable content such as case studies, video tutorials, and downloads. Set up a referral program to reward people for recommending your products and services to their social network. Create a PDF Download.

Download 361
article thumbnail

How Can You Implement AI in Your Marketing? Let Us Count the Ways

Sailthru

With that data, tools like Sailthru’s Subject Line Scoring make suggestions as you type, recommending the best possible subject lines to cut through the clutter. How can you build a better customer retention strategy without measuring your current performance? Proactive reporting. This was just a teaser.

Marketing 111
article thumbnail

The Top 25 Ecommerce Podcasts of 2018

Optimizely

Now in its sixth year of production, “Smart Passive Income” has been downloaded more than 33 million times—and with good reason. This interview-based show spends each episode picking the brain of a marketing expert on a variety of topics, including SEO, pricing strategies, and customer retention. Smart Passive Income.

eCommerce 223
article thumbnail

Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites

BigCommerce

Earn commissions on actions like email sign-ups, social media follows, form submissions, content downloads, etc. After all that, there are some final factors you need to consider when calculating commissions, including customer retention and lifetime value. Know your customer retention rate.

eCommerce 344