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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

PPC 195
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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. 7 Steps for a Better Onboarding Client System That Improves Customer Retainment.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Greater customer referrals.

B2B 146
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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. You can also view stats by product or time period (today, yesterday, and this month).

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

There are probably innumerable ways you can use psychology to set up your website or improve your marketing. Here are a few of the ones I recommend the most. One way to boost sales is through customer retention. It costs five times more to gain a new customer than it does to retain one. Makes sense, right?

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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

In other words, you must identify three things: what your typical buyer’s journey looks like right now what your end goal is, or what action you want a prospect to take how you can improve your existing buyer’s journey in order to increase the likelihood of leads becoming paying customers. Create Loyalty Programs. Other Techniques.

Download 361
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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Need some simple graphic design help for a logo, PPC banner or social media ad? Improve your email marketing. that allows you set and track goals like increasing productivity, improving your health, etc. So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend?