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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. Because loyal customers increase their purchases over time.

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Brad Geddes: Machine Learning Will Not Replace Your Job!

Omniconvert

We uncovered the mysteries of machine learning and PPC with Brad Geddes, co-founder at Adalysis and author of Advanced Google AdWords. Brad doesn’t refer to himself as an expert or guru, but trains marketers and lets the results speak for themselves. … The post Brad Geddes: Machine Learning Will Not Replace Your Job!

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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Kissmetrics

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. You should know how much you need to spend to acquire a customer. Without a customer, you don’t have a business. Without consistent customers , you don’t have a stable business. Determine Goals. They will respond.

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9 Easy Holiday Marketing Ideas And Examples For Retailers

Korona

The competition to attract customers during the holidays will be stronger than ever, and this is your chance to get creative with your holiday marketing ideas. A well-thought-out holiday marketing strategy can help to boost sales significantly and build customer loyalty by strengthening relationships with them.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.

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Customer Lifecycle Stages: How to Engage with Customers at Each Step

Omnisend

To achieve this, we need to first understand the separate stages of the lifecycle, as well as customer lifecycle marketing. What Are the Stages of the Customer Lifecycle? Each part of the customer lifecycle refers to specific stages that the customer can be at during a customer journey. Evaluation.

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How to Choose The Right Ecommerce Agency

Kissmetrics

Your agency’s approach should be geared toward direct response marketing. You send customers a relevant message that’s designed to get them to do something — learn, subscribe, follow, or buy. Your agency should be focused on building email as a marketing channel, using it to stabilize your cash flow and revenue.

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