How to Lower PPC Churn Rates
Kissmetrics
MARCH 26, 2021
However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost per click (CPC). What is the elusive PPC churn rate, and, more importantly, why should you care?
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