Remove Customer Retention Remove PPC Remove Recommendation Remove Video
article thumbnail

How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. By humanizing your PPC ads, you can stand apart from your competitors. Then there’s customer retention.

PPC 195
article thumbnail

Customer Acquisition vs Retention

Groove

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Similar to paid media advertising, paid search is a useful customer acquisition strategy. What Is Customer Retention? Pro: Retention doesn’t cost as much as acquisition.

Customer 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
article thumbnail

How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

At this early stage, use visually engaging content such as videos, short blog posts, and social media posts to introduce your company and emphasize your brand story. Consider using PPC ads to increase traffic in the first instance. Show your product in action by creating a YouTube video. Send Actionable Emails.

Download 361
article thumbnail

Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. There aren’t any seller resources, such as a blog, videos, or how-to guides.

article thumbnail

59 Productivity Hacks for Online Small Business Owners

BigCommerce

Need some simple graphic design help for a logo, PPC banner or social media ad? For larger items like images and video, try Dropbox. So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? meditation, which Krista Tippett would also recommend!).

article thumbnail

7 Tips to Help your Brand Grow its Customer Base

Smile.io

However, it’s important to know that both acquisition and retention are beneficial to grow and maintain your customer base. If these concepts are new to you, here’s a quick breakdown: Customer acquisition : Strategies for finding new customers to shop at your store. With how many people use social media worldwide ( 2.65