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The Empowered Marketer: Customer Retention is Everything in Ecommerce

Optimizely

. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. Nurtures new customers to encourage a purchase. …and much more.

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Getting Started with Behavioral Email Marketing

Kissmetrics

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention.

Marketing 275
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Customer Acquisition vs Retention

Groove

Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. What Is Customer Retention? There aren’t many cons to retaining existing customers. Customer Retention Strategies. Paid Social Advertising. Retargeting Ads.

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The Remarketing Effect: Reviving Customer Interest and Boosting Conversions

Wiser

It not only enhances brand visibility but also keeps your business at the forefront of the customer’s mind. Video Remarketing: When a potential customer watches a brand’s video or visits their site, a cookie is placed on their browser.

Customer 146
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

New state-of-the-art generative AI models for text, images, high-fidelity videos and 3D assets can be trained and fine-tuned with retailers’ proprietary data, representing their specific brand and tone and with appropriate guardrails to do domain-specific tasks. Another use case for AI models is to determine customer sentiment.

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Automated Workflows: Attract, Engage & Delight Your Audience

Groove

HubSpot automated workflows can be used to promote new content, capture abandoned carts , follow-up with customers post-purchase and so much more. Use an eCommerce workflow to attract your audience with welcome emails, product recommendations and so much more. Delighting Customers. Engaging With Your Audience. Conclusion.

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