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John Collins: Content marketing – the battleground of PPC vs SEO

Omniconvert

We recently had a nice chat with John Collins, Director of Content at Intercom and a former business and technology journalist with 20 years experience who decided to take a leap of faith and start writing, editing and creating strategy for outstanding content.

PPC 113
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How To Choose A BigCommerce Agency To Work With

Groove

In developing your BigCommerce website, we partner with you to help turn shoppers into customers and increase sales and customer retention. We offer eCommerce strategy, design, development, marketing and website support. We offer numerous services, including: BigCommerce Strategy. BigCommerce Strategy.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. Because loyal customers increase their purchases over time.

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How to Grow a Successful CRO Program

Kissmetrics

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. If you’re ready to start your own CRO program, you’ll want to lead with strategy.

eCommerce 280
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The Nuts and Bolts of Scaling for Marketing

Omnisend

Below, we’ve listed a few marketing strategies that every ecommerce brand should be tapping into when considering how to scale for marketing. It’s a great way to ensure customer retention and keep your eCommerce store top of mind. When scaling for marketing , you should be designing a plan of action for all angles. Get My Copy.

Marketing 142
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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Kissmetrics

Without a customer, you don’t have a business. Without consistent customers , you don’t have a stable business. A little caveat here is businesses should also focus on customer retention , which is different from an acquisition. Identify Your Customer Avatar. should be to create a customer avatar or buyer persona.

Customer 276