Price Parity vs. Dynamic Pricing: Which Is Best for Multichannel Brands?
ecomdash
JULY 31, 2019
If you’re selling on multiple marketplaces, you’ve probably already wondered whether you should optimize prices based on the individual marketplace, or keep them uniform for the benefit of your customers. . Customer Loyalty vs. Profits? . Price parity in ecommerce is a complicated issue with no cut-and-dry answers.
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