Remove Customer Remove Magazine Remove PPC Remove Shipping Costs
article thumbnail

eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

article thumbnail

The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

It is what Lucky Magazine always strived to be. This strategy is a hallmark of brands looking to: Build community and customer lifetime value through their owned website rather than through a marketplace like Amazon. Nurture customers through a longer buying cycle. Think more expensive products, B2B, etc.

eCommerce 365
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Away Uses Google Ads (Case Study)

Store Growers

The book isn’t available anymore, but a lot of the same philosophy goes into a print and digital magazine they still publish: Here ! Their most popular product is the Carry-On: Since most people don’t need a ton of suitcases, they’ve been hard at work to expand their product catalog to be able to sell more to existing customers.

article thumbnail

How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? There’s no disputing the value of retaining customers.

article thumbnail

How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

If only ecommerce customers arrived on your website in so linear a fashion. Solve uncertainties in advance by answering any questions your customers may have. ‘Do Your customers need to know everything about the purchase as soon as they can in their buying journey! “Do you have a specific landing page for that?”. But they don’t.

article thumbnail

The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Knowable Magazine. They offer SEO, PPC, paid social, and CRO services. Single Grain – Best for a Custom Marketing Plan. 1Digital – Best for Bigcommerce Customization.

article thumbnail

17 Ways You Never Knew You Could Build Backlinks to Your Ecommerce Store

SellBrite

Furthermore, good backlinks decrease the amount of money you need to spend on PPC marketing. . If navigating around your web store is difficult for your customer, Google isn’t going to like it. Just like a retail store, make it easy for your customer to visit every corner with the minimum amount of effort.

eCommerce 133