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Looking for Seamless Omnichannel Personalization? In-Store Tech Might Be Your Solution

Sailthru

Take omnichannel personalization, for example. From there, retailers must look at the various solutions that can deliver a holistic omnichannel customer profile. Missing Out on Omnichannel Personalization Is No Longer an Option. The time when “omnichannel” was a hot buzzword is long gone. That’s absolutely true.

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5 Reasons We’ll See You at Bronto Summit

Blue Acorn

We’re ready for another round of sparkling lights, networking parties, educational seminars, and … dinosaurs? The Perfect Fit: Using Technology to Personalize the Shopping Experience. Visit the Commerce Cafe between sessions for food, beverages, and access to technologies that can help improve your customer journey.

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My view from MAGIC: Smiles and hope amidst dramatic changes of retail

Talkoot

Several of the seminars I attended changed my whole perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix. She used examples like shifting from an omnichannel mindset (data, distribution, etc.) Omnichannel is obsolete. to a holistic one (culture, experience, etc.),

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5 Reasons We’ll See You at Bronto Summit

Blue Acorn

We’re ready for another round of sparkling lights, networking parties, educational seminars, and … dinosaurs? The Perfect Fit: Using Technology to Personalize the Shopping Experience. Visit the Commerce Cafe between sessions for food, beverages, and access to technologies that can help improve your customer journey.

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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

It just requires more than providing an excellent customer experience, as that’s where Amazon has the edge. Big, oftentimes technical, purchases require more customer confidence than when you, say, give a new laundry detergent a spin. Contextualize Your Customers Like RevZilla. Sporting and outdoor brands can stay ahead.

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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. However, segmentation can shape your user experience to appeal to customers in the same way a politician shapes public policy to appeal to districts.

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NRF 2018 Day 3: Retail – Alive and Kicking

OrderDynamics

What did not resonate was a common understanding of the terminology, and what the different technologies ‘really’ are. There were a few bemused discussions about these two largely over-hyped technologies. Consequently my prediction for NRF 2019 is that we will see much more about these two technologies / catch-phrases.

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