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How to Predict & Adjust Monthly Spend with Our PPC Forecasting Tool

Inflow Insights

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136
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Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

As we wrote in part 1: To build a buyer legend for search you must perform a pre-mortem. We begin by having your team imagine that the customer has completed her (or his) buying journey and either didn’t buy at all, didn’t buy what you sell (in favor of an alternative solution), or bought from a competitor. Are you trustworthy?

PPC 144
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The 5 Best PPC Companies of 2020

Kissmetrics

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

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ROI Revolution Nominated for Google Premier Partner Award!

ROI Revolution

ROI Revolution was nominated under the Brand Awareness category, which is focused on YouTube campaigns that “helped your client drive brand awareness and show up in the contexts and moments that mattered most to their customers.”. Road Runner Sports was founded in 1983 with a mission to help each customer find their perfect fit in shoes.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Plus, many businesses serve both types of customers on their platforms.

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