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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

White Papers. Free shipping. I’m sure all of these types of lead magnets have been successful for many businesses at some point in time, but at Proposify , we’ve found that a lead magnet that’s built directly into our SaaS product is the most effective way to attract qualified users who then convert to paying customers.

SEO 279
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A Vendor’s Guide to B2B Ecommerce

FastSpring

For these companies, the change to a B2B sales model means moving their customers to make their purchases online. We’re seeing a shift away from more traditional procurement methods such as phone, fax, and paper catalogs by corporate buyers that prefer the ease and convenience of e-commerce,” he says.

B2B 147
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

It’s no secret that email marketing is the driving force behind crucial recurring customer sales. But, by focusing your eCommerce email marketing efforts on those who have already purchased, your brand is losing out on thousands of dollars in revenue (and the first-time customers who will help you get there). Types of Offers.

eCommerce 120
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Landing Page: What is it, Examples, Tips & Best Practices

Kissmetrics

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups. Without concrete, specific goals, there’s no way to create an effective page.

PPC 293
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.

eCommerce 164
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Successful eCommerce businesses educate their customer (or potential customer) at every point in their journey, from query to purchase. Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Table of Contents.