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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

In this guide, we’ll look at each of these parts in detail, and you’ll learn how to transform your existing physical store into an online shop—all while exploring various marketing strategies that keep customers coming back again and again. Those three experts are: Tommy Ekstrand , BigCommerce designer and SEO specialist.

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 174
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How to Do Niche Marketing For Tiny Audiences

Kissmetrics

Niche marketing means you narrow down your focus to reach only relevant customers. The key to effective SEO is to understand the search terms your target audience uses. As you plan your niche SEO strategy , be careful how you conduct your keyword research. Let’s explore some of those positive aspects of niche marketing.

Marketing 209
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Subject Matter Experts: Why You Should Use Them and How to Find Them

Kissmetrics

Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also help with search engine optimization (SEO) by providing the keywords and keyword phrases that will get you found in web searches. They also add relevance to the subject of the post, which is crucial for improving SEO rankings.

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Trust Pilot vs Feefo vs Yotpo: The Ultimate Product Review Platform Comparison

Ecommerce Platforms

What about improving your customer service? That's where customer reviews come into play, since they build your credibility, give your customers an easier shopping experience and combine with SEO to guide more people to your site. In addition, the emails try to upsell customers on different products.

Document 120
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10 Benefits of Content Marketing: Short & Long-Term

Groove

Find where your customers are frequenting online, and be present ? Prospects, leads and customers are having conversations about your brand outside of your website, so it's important to realize the potential to listen to and engage with them! To help establish consumer trust, we recommend positioning your brand as an industry expert.