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How to Convert Curious Customers with FAQ Pages

Kissmetrics

Whether you realize it or not, your customers have a lot of questions. The most obvious reason for a FAQ is to provide your customers with a place to have their top questions answered. FAQ pages are also really valuable real estate for SEO purposes. Longtail keywords are essential for a great SEO plan.

Customer 278
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How to Do Quarterly Content Planning to 10x Content Output

Kissmetrics

A few business goals you can achieve with your content include: brand awareness customer acquisition sales customer retention engagement levels. SEO performance : Check factors like page ranking, backlinks acquired, and the keywords the page is ranking for as indicators of SEO performance. White Papers.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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Local SEO: Complete Checklist for Success

ROI Revolution

What Is Local SEO? Local SEO focuses on using various strategies and tactics to increase rankings in local search results. What Problem Does Local SEO Solve for Businesses? Local SEO provides the opportunity to gain visibility for each site of a multi-location business. The Local SEO Checklist. Optimize metatags.

SEO 92
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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. You leverage the power of free to kickstart the first step in your customer value optimization process. Find Out What Your Customers Want.

Customer 360
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since May 2018, a key component of paid search advertising has been Google Smart Shopping, which uses AI and automation to display ads to relevant customers across Google platforms to get the most out of your ad spend. 54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. On desktop, 44.6%

Marketing 172
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10 Benefits of Content Marketing: Short & Long-Term

Groove

Find where your customers are frequenting online, and be present ? Prospects, leads and customers are having conversations about your brand outside of your website, so it's important to realize the potential to listen to and engage with them! Scale your retargeting audience. Increase Reach. Increase Website Traffic.