4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience
Sailthru
MAY 16, 2019
Using digital data to bring personalized customer experiences is challenging, but plenty of retailers are bridging the gap between on- and offline with technology such as beacons, in-store navigation and connected loyalty programs. As far as we could tell, big brand beacon use tended to be creatively limited in this fashion.
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