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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

Tracking and analyzing website data have become essential for businesses. However, it’s crucial to identify and address legitimate tracking issues to ensure the accuracy and reliability of the data. While the data may not be identical, it should be fairly close. GA4 vs. Universal Analytics Universal Analytics.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. It’s not just that shoppers are spending more – it’s also that they’re making more digital payments and fewer cash payments.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

billion in revenue. Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. Revenue from ecommerce is expected to reach $469.3 US retail ecommerce revenue was just $285.9 Consumer electronics saw nearly 16% revenue growth last year. billion.

eCommerce 148
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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

In addition to an emphasis on first-party (1P) data, contextual/browsing audiences, location data, and connected (CTV) , there’s also been an increased emphasis on impactful creative. Rich media units allow for additional elements that can drive engagement, such as embedding video or incorporating social icons. Reduce friction.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Touchless payment continues to grow. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. June 1 update.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

While there aren’t many online retailers still without a mobile site, slow site speed and tedious checkout experiences continue to suppress revenue potential from mobile traffic. Furthermore, make mobile site speed optimizations an internal priority by communicating the revenue impact of falling short of the industry-recommended benchmarks.

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