Entry Popups Could Be Killing Your Conversion Rate (And You Can’t Even Measure It)
Inflow Insights
MARCH 5, 2018
In particular, entry popups — the popups that show immediately when your site loads — are used on (too) many eCommerce sites. In this article, we’re going to: Explain why A/B tests may not show you the truth about popups. Show you the specific process we use to get much more accurate data about popups and other stats for our clients.
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