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The Growth of Digitally Exclusive NFTs is Creating Real-World Opportunities for Retailers

Retail TouchPoints

The Gucci bag that Grellet mentioned was sold on the gaming platform Roblox for 350,000 Robux (the digital currency traded in this digital world), which works out to roughly $4,115 — $700+ more than the bag’s real-world retail value of $3,400. It is essentially clip art of a rock. First-Mover Advantage.

Retail 187
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Trends Analysis: Should eCommerce Brands Get Serious About Crypto Payments?

ESW

Cryptocurrency, and the underlying blockchain in particular, holds a certain amount of promise for eCommerce. We’ve previously advised eCommerce brands to be aware of the role that the blockchain can play in fraud prevention, CRM and the customer experience. Will Facebook’s Libra Offer a Solution?