Retail TouchPoints
AUGUST 31, 2021
The Gucci bag that Grellet mentioned was sold on the gaming platform Roblox for 350,000 Robux (the digital currency traded in this digital world), which works out to roughly $4,115 — $700+ more than the bag’s real-world retail value of $3,400. It is essentially clip art of a rock. First-Mover Advantage.
Dynamic Action
DECEMBER 18, 2022
Use partnerships with gaming hosts like Fortnite or Roblox to engage tweens, reserving hyperphysical in-store experiences for the younger demographic. Be sure to utilize the release of Dune: Part Two and The Hunger Games: The Ballad of Songbirds and Snakes for key product stories.
ESW
NOVEMBER 11, 2019
” To their credit, many businesses have been game about adopting crypto payments. A partnership between payment processor Flexa and Gemini, a digital currency company owned by the Winklevoss twins, is bringing Bitcoin to Whole Foods, Nordstrom, and Crate and Barrel. Will Facebook’s Libra Offer a Solution?
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