Document eCommerce eCommerce Analytics PPC 
BigCommerce
JUNE 27, 2017
Customer research for ecommerce stores is essential. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy. Observe what visitors do on your website when they reach it. Quantitative research.
FastSpring
SEPTEMBER 4, 2019
You can easily connect a Google Data Studio dashboard to pull in Google Ads spend, YouTube traffic, and everything you’ve set up in Google Analytics (goals, segments, and traffic sources). For software companies selling online , GDS can provide insights into both search engine optimization (SEO) and powerful ecommerce metrics.
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