How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
A pattern recurred at the end of each month, when customers were trying to order something for an event taking place early the following month. FullStory will tell you that your problem is in navigation or in the shopping cart, but also what are surfacing as revenue opportunities. The ones affecting your conversion rate or CX.
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