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Get Prepared: CCPA for eCommerce Marketers

Optimizely

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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A Guide to a Data-Driven e-Commerce Marketing Strategy

Onilab User Guides

Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed.

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7 Strategies to Drive Urgency in Your Ecommerce Marketing

Optimizely

Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. Building a sense of urgency into your ecommerce marketing could even be the difference between hitting your revenue goals this quarter and missing them entirely. Discount Abandoned Carts.

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Five Challenges Faced by Ecommerce Marketers In Launching Creative Ad Campaigns

Omnisend

Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives. Business Bottleneck 1: Too Much Data and Too Little Time. Are you facing a problem of plenty when it comes to customer data? Struggle to go live with marketing campaigns powered by fresh consumer insights?

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Klaviyo Integrations: What Can I Integrate Klaviyo With?

Groove

In this blog, we're breaking down the various Klaviyo integrations to help you integrate more data and improve your marketing strategy. eCommerce marketing tools are great for winning back lost customers, capturing abandoned carts, offering product recommendations and so much more. Klaviyo Integrations. Stamped.io.

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Klaviyo SMS: The Power of Personalized Messaging

Groove

The platform allows businesses to leverage rich customer data for segmentation, personalization, targeting and more. Though Klaviyo was initially focused on email marketing, Klaviyo SMS is now available to help businesses target different customer segments and personalize messaging, a great eCommerce marketing strategy to grow revenue.