Zaius

APRIL 26, 2018

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.

Webinar 150

Webinar Omnichannel Customer Data Customer 150

Zaius

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Forget about the data.

eCommerce Marketing 258

eCommerce Marketing Marketing eCommerce Omnichannel 258

Zaius

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. Difficulty integrating data.

Omnichannel 229

Omnichannel eCommerce Marketing Marketing eCommerce 229

Zaius

NOVEMBER 2, 2017

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” But in the real world, customers may take months or even years to warm up to your brand before buying. There’s powerful psychology behind why your customers buy.

eCommerce Marketing 212

eCommerce Marketing Marketing eCommerce B2C 212

Scalefast

SEPTEMBER 3, 2018

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. The popularity of cross-border eCommerce is on the rise.

Customer Data 79

Customer Data Consumer Multichannel Magazine 79

Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […].

Consumer 191

Consumer Mobile B2C Technology 191

Zaius

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand.

Customer 390

Customer Customer Loyalty eCommerce Customer Data 390

Zaius

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers.

B2C 195

B2C Marketing Customer Data Omnichannel 195

Zaius

SEPTEMBER 21, 2017

Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible. Access to Better Data.

Reference 276

Reference eCommerce Customer Data Information 276

Zaius

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. However, data has proliferated as quickly as your marketing tools have. When every single platform is collecting data, things can get messy, fast. Too many marketing platforms. Ecommerce platform.

B2C 195

B2C Marketing Customer Data eCommerce Marketing 195

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. Catalin Zorzini, Founder, Ecommerce-Platforms.com.

Marketing 341

Marketing SEO PPC Fulfillment 341

SellBrite

SEPTEMBER 27, 2017

Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Targeted marketing begins with identifying the distinctions between your buyers.

eCommerce 121

eCommerce Social Media Hobbies Customer 121

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018.

eCommerce 343

eCommerce BigCommerce Social Media lightspeed 343

BigCommerce

NOVEMBER 28, 2017

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Marketing.

BigCommerce 332

BigCommerce Automotive Jewelry Food and Beverages 332

BigCommerce

JUNE 22, 2017

In ecommerce, it means this: You don’t have to outsell your competition today. If you do that, if you can earn more sales, more loyalty and more market share each day after the next –– you will win. That’s why ecommerce analytics are so incredibly important for online brands.

eCommerce Analytics 340

eCommerce Analytics BigCommerce eCommerce Customer 340

BigCommerce

APRIL 14, 2017

And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale. By and large however, the #1 reason for shopping cart abandonment beyond a customer just not being ready to buy is price. Customization question #1: Who’s shopping?

BigCommerce 342

BigCommerce Shopping Carts Shipping Arts 342

BigCommerce

APRIL 21, 2017

This is mission and customer participation mixed into one. It’s baked into your product details, customer emails, and shopping cart checkout page. As ecommerce owners and managers, building a powerful and engaging brand is our most important work. Customers at risk.

eCommerce 343

eCommerce BigCommerce Gifts Social Media 343

ecomdash

DECEMBER 31, 2018

This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. However, in modern times, especially in response to the rise of ecommerce, that four-step model seems to be cut short. Customer Journey. Ecommerce Marketing

Social Media 84

Social Media Travel Customer eCommerce 84

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

Customer Loyalty 136

Customer Loyalty Social Media Customer Retention Customer 136

BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

Marketing 205

Marketing Gifts Social Media Channel 205

Omnisend

SEPTEMBER 18, 2018

We looked through our customer data from last year to see which subject lines worked the best so you can use Read more The post The Highest Converting Subject Lines For Black Friday Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.

Customer Data 85

Customer Data eCommerce Marketing Customer Marketing 85

Zaius

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. Email marketing. Strategic omnichannel marketing.

Omnichannel 268

Omnichannel Marketing B2C Channel 268

Zaius

FEBRUARY 21, 2019

We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. Here’s what you’ll learn: How to capture and unify your customer data across multiple channels.

B2C 39

B2C Webinar Customer Data eCommerce Marketing 39

Zaius

OCTOBER 26, 2017

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

Customer 227

Customer B2C Omnichannel Consumer 227

Zaius

FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Multi-channel 224

Multi-channel Channel Marketing Multichannel 224

Zaius

DECEMBER 5, 2017

The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer.

Customer Loyalty 195

Customer Loyalty B2C eCommerce Social Media 195

Demac Media

JANUARY 18, 2018

Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. revenue per customer up 25-100%!

Gifts 28

Gifts Consumer Customer Data Customer Retention 28

Zaius

OCTOBER 19, 2017

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products.

Customer 367

Customer Omnichannel Consumer Channel 367

Zaius

SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Optimize your marketing content to stand out.

Customer 339

Customer B2C Customer Loyalty Recommendation 339

Zaius

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. How will you be analyzing customer data?

B2C 224

B2C Marketing Omnichannel Channel 224

Zaius

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Customer 172

Customer B2C Fashion eCommerce 172

Zaius

AUGUST 9, 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. We’ve broken down the top takeaways from all the best sessions and exactly what you need to know to succeed in the ever more competitive world of ecommerce. Traditional Brands Are Moving Aggressively into Ecommerce. “I Jim Edgett, Head of Integrated Marketing at Gamestop. The Customer Is the Center of Everything. “We

Omnichannel 150

Omnichannel B2C Customer Loyalty Channel 150

Zaius

NOVEMBER 20, 2018

Loyal, long-term customers are the name of the marketing game because they drive your bottom line. Which raises the question: How can you steer customers toward your more expensive products with the hopes of boosting your AOV—and ultimately your long-term revenue? .

Events 253

Events B2C Recommendation Customer 253

GetElastic

NOVEMBER 26, 2018

trillion in business to business   ecommerce sales by 2021. With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In

B2B 121

B2B B2C Mobile Social Media 121

Zaius

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Unfortunately, when ecommerce marketing goes wrong, it can go very, very wrong.

eCommerce 238

eCommerce B2C Omnichannel Gifts 238