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WEBINAR: Tackling the Omnichannel Customer Data Challenge

Zaius

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.

Webinar 150
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A Guide to a Data-Driven e-Commerce Marketing Strategy

Onilab User Guides

Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed. Is greater availability of data good? Just because you can collect your data everywhere doesn’t guarantee you success.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate.

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Get Prepared: CCPA for eCommerce Marketers

Zaius

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.

Marketing 195
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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

Scalefast

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate.

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The Top 10 Mistakes Ecommerce Marketers Make

Zaius

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. Create a loyalty program that your customers love.

Marketing 204
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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small.

Marketing 145
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The Seller’s Guide to Ecommerce Marketing Automation

SellBrite

If you’re an ecommerce seller, we have good news—online shopping isn’t slowing down any time soon. dollars in the ecommerce industry, and it’s expected to rise to $5.4 With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers.

Marketing 131
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Omnichannel Ecommerce Marketing is Within Reach

Zaius

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. data) in order first.

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Magento Payments Security – Protect Customer Data From Hacks and Avoid Fines

Onilab User Guides

Each year, the e-commerce industry grows in revenue. With the rising profits, e-commerce websites become popular targets of hacker attacks. Hackers Use Your Security Holes to Steal Customer Payment Details. Depending on where you get your data from, Magento owns from 14 to 20% of the e-commerce market. From the inside, they will attempt to steal your customers’ CC details. Data Breach.

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Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Customer 300
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Let Zaius Pick up Where Bronto Leaves Off

Zaius

Oracle NetSuite , owner of the Bronto Marketing Platform, announced the “End of Life” status of its email marketing software suite with the last day of service set for May 31, 2022. We believe this will create an overall superior customer experience.

Demo 195
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HubSpot vs Marketo: Find The Best eCommerce Marketing Tool

Groove

In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Email Marketing. HubSpot’s drag-and-drop editor makes it easy for merchants with no design background to customize the content of each email they send.

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How CDP Marketing Powers Your Brand

Zaius

Today’s ecommerce market is growing incredibly fast, as we all know. It’s never been easier to create an ecommerce business in every product category. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results.

Marketing 195
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7 Strategies to Drive Urgency in Your Ecommerce Marketing

Zaius

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” But in the real world, customers may take months or even years to warm up to your brand before buying. It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers.

Marketing 163
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10 Best eCommerce Marketing Automation Systems Compared

Inflow Insights

Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. Not only do these services save you time and stress, they’re also an easy way to boost your ROI and elevate your inbound marketing strategies. Oracle Commerce Cloud.

Magento 81
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35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

The first rule of the eCommerce business is to adapt to the current happenings of the industry. The post 35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020 appeared first on MakeWebBetter.

Gifts 127
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WHITEPAPER: How Identity Resolution Drives B2C Marketing Success

Zaius

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Your customer data has a huge impact on your ability to market effectively. It’s actually due to the nature of how buyers interact with ecommerce brands online today.

B2C 150
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Make the Most of Your Ecommerce Leads with Hidden Fields

Zaius

Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible. When properly implemented, you can collect a wealth of data about your customer’s preferences, demographics, and most importantly, usable data for deeper segmentation. Access to Better Data.

Reference 214
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Get sale ready with Holiday Sale Calendar

MakeWebBetter

When talking about e-commerce marketing ideas. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays. Ecommerce holiday sales mostly counts upon […]. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019.

Gifts 60
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Influencer Marketing Basics: Using Social Stars for Your Ecommerce Marketing

Omnisend

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment).

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Why B2C Marketers Need a Single Source of Data

Zaius

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. However, data has proliferated as quickly as your marketing tools have. When every single platform is collecting data, things can get messy, fast.

B2C 150
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Klaviyo vs Conversio vs Jilt Comparison: An Ecommerce Marketing Battle

Ecommerce Platforms

Ecommerce marketing is becoming more and more automated every year. From welcome emails to sales funnels and ad networks, all ecommerce stores should be using some sort of automated marketing tool to ensure a consistent flow of sales and exposure. But which ecommerce marketing software is right for you? Klaviyo, Conversio, and Jilt are all marketing tools for ecommerce businesses and other companies that may run as physical retail stores.

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Segment WooCommerce Customers For Perfect Targeting With Mautic

MakeWebBetter

Are you searching “How to segment WooCommerce customers” over the internet? There’s a spate of customer segmentation tools in the market but the best one is that automates this process. The post Segment WooCommerce Customers For Perfect Targeting With Mautic appeared first on MakeWebBetter. If yes, then you must be getting several results that are leading you nowhere.

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Know How to Plan for Black Friday Deals in 2019

MakeWebBetter

Before anybody could start with their black friday deals, online-shopping retailer-Amazon releases daily deals at every hour. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’. So, if you want to extend latest black friday deals, you need to […]. The post Know How to Plan for Black Friday Deals in 2019 appeared first on MakeWebBetter.

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What We Learned From Fashion Ecommerce Marketers About Consumer Insights, Product Design and Marketing Strategy

Digital Doughnut

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

Fashion 52
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Five Challenges Faced by Ecommerce Marketers In Launching Creative Ad Campaigns

Omnisend

Ecommerce is set to make up 17.5% However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. Business Bottleneck 1: Too Much Data and Too Little Time.

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Four Forces Drive The Consumer’s Tech Stack

Forrester's Customer Insights

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […].

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No longer a Needle In A Haystack: Find Your Next Customers With Look-alike Modeling

Zaius

If you’re a marketer, here are the questions that probably keep you awake at night: How do I find and isolate the right buyers that I want to sell to, out of a sea of thousands? The answers lie with your Customer Data Platform (CDP).

Customer 195
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The Perfect Gift is in the Data

Zaius

With an activated Customer Data Platform, like Zaius, brands have the ability to capture all the historical browsing and abandonment behavior of their shoppers and act on these behaviors with true 1:1 personalization. The post The Perfect Gift is in the Data appeared first on Zaius.

Gifts 195
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2020 Year in Review of Product Releases

Zaius

Customer Data Platform (CDP). The foundation of all CDPs should be data processing and accessibility so it can be easily activated to any system a brand relies on, whether it be for marketing, customer service, or merchandising. Data Science.

Channel 195
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What E-Commerce Retailers Need to Know About Marketing Automation

Prisync

Are you being trapped in a vicious cycle of investing and earning over and over again through your e-commerce business but still not getting your target results? The competition in the digital and e-commerce world has grown tremendously and is expected to grow tougher over the upcoming years. Every day, there are hundreds of new creative ways for online business owners to acquire more customers and harvest higher revenue. Data Analytics.

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47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share

BigCommerce

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. Catalin Zorzini, Founder, Ecommerce-Platforms.com.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. That’s why below you’ll find aggregated data across tens of thousands of online brands that shows: Year over year same-store sales and orders data. Content + Commerce Integration. Marketing.

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Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

This is mission and customer participation mixed into one. It’s baked into your product details, customer emails, and shopping cart checkout page. As ecommerce owners and managers, building a powerful and engaging brand is our most important work. This is how you win customers and beat out the overwhelming competition on the web, whether you are just getting started or about to re-brand. Better serve your customer. Customers at risk.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. Because a lot happens in a year within retail and ecommerce. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Influencer Marketing.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

In ecommerce, it means this: You don’t have to outsell your competition today. If you do that, if you can earn more sales, more loyalty and more market share each day after the next –– you will win. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite.

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The ABC’s of eTail East 2019 Takeaways: AI, Bankruptcy, Channels, and Data

Zaius

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So many Zaius customers sharing their stories at #eTailBoston ! We’re taking all that data and using an algorithm that’s predicting over time. It totally changes how we market to the consumer.

Channel 150
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How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers

SellBrite

Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to target specific audiences. When marketing is directed towards specific customer types, it resonates with buyers in a way that makes them feel more connected to your products and your brand.

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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. The following holiday marketing tips and promotion ideas will help you refine your efforts to ramp up sales during the most profitable time of the year.

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5 WooCommerce Marketing Automation Tactics

Omnisend

These days, powerful marketing automation is common practice for ecommerce stores. In fact, a whopping 75% of companies have at least one marketing automation tool at their disposal. Use Multiple Channels for Your Marketing Automations: Email, SMS, and Push Notifications.

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The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales

BigCommerce

And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale. By and large however, the #1 reason for shopping cart abandonment beyond a customer just not being ready to buy is price. Abandoned cart emails are a series of reminder emails sent to customers who have initiated your checkout flow, provided an email address, and failed to make a purchase. Overall, this gives you more options to customize your email.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista. Experiment with some of today’s fashion ecommerce trends.

Fashion 124