Zaius

APRIL 26, 2018

Omnichannel marketing offers a huge opportunity to provide the kind of seamless experience today’s buyers expect. Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . So why have 86% of ecommerce marketers still not implemented a full omnichannel marketing strategy for their brand? It all goes back to an inability to access and utilize customer data effectively.

Webinar 150

Webinar Omnichannel Customer Data Customer 150

Onilab User Guides

DECEMBER 28, 2018

Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed. Is greater availability of data good? Just because you can collect your data everywhere doesn’t guarantee you success.

eCommerce Marketing 40

eCommerce Marketing eCommerce Social Media Customer Data 40

Scalefast

SEPTEMBER 3, 2018

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate.

Customer Data 76

Customer Data Consumer Magazine Multichannel 76

Zaius

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data.

Marketing 195

Marketing Customer Data Social Media eCommerce Marketing 195

Scalefast

SEPTEMBER 3, 2018

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate.

Customer Data 60

Customer Data Consumer Magazine Multichannel 60

Zaius

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. Create a loyalty program that your customers love.

Marketing 204

Marketing Omnichannel Channel Customer Loyalty 204

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small.

Marketing 145

Marketing Live Chat Shipping Social Media 145

SellBrite

AUGUST 9, 2021

If you’re an ecommerce seller, we have good news—online shopping isn’t slowing down any time soon. dollars in the ecommerce industry, and it’s expected to rise to $5.4 With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers.

Marketing 131

Marketing Customer Demo Customer Data 131

Zaius

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. data) in order first.

Omnichannel 177

Omnichannel Marketing Channel Multichannel 177

Onilab User Guides

DECEMBER 21, 2018

Each year, the e-commerce industry grows in revenue. With the rising profits, e-commerce websites become popular targets of hacker attacks. Hackers Use Your Security Holes to Steal Customer Payment Details. Depending on where you get your data from, Magento owns from 14 to 20% of the e-commerce market. From the inside, they will attempt to steal your customers’ CC details. Data Breach.

Merchant Services 43

Merchant Services Magento Customer Data White Paper 43

Zaius

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Customer 300

Customer Customer Loyalty B2C Fashion 300

Zaius

MARCH 9, 2021

Oracle NetSuite , owner of the Bronto Marketing Platform, announced the “End of Life” status of its email marketing software suite with the last day of service set for May 31, 2022. We believe this will create an overall superior customer experience.

Demo 195

Demo Customer Data Omnichannel Customer Experience 195

Groove

MAY 3, 2022

In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Email Marketing. HubSpot’s drag-and-drop editor makes it easy for merchants with no design background to customize the content of each email they send.

Marketing 78

Marketing Blog Customer Data Management 78

Zaius

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. It’s never been easier to create an ecommerce business in every product category. Marketers like you need access to customer data to gain deep insights into your buyers and drive real results.

Marketing 195

Marketing Social Media Multi-channel Channel 195

Zaius

NOVEMBER 2, 2017

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” But in the real world, customers may take months or even years to warm up to your brand before buying. It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers.

Marketing 163

Marketing B2C Books Consumer 163

Inflow Insights

JUNE 9, 2021

Whatever your eCommerce business’s goals, adding a marketing automation system to your arsenal is a no-brainer. Not only do these services save you time and stress, they’re also an easy way to boost your ROI and elevate your inbound marketing strategies. Oracle Commerce Cloud.

Magento 81

Magento BigCommerce Volusion Shopify 81

MakeWebBetter

JULY 30, 2020

The first rule of the eCommerce business is to adapt to the current happenings of the industry. The post 35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020 appeared first on MakeWebBetter.

Gifts 127

Gifts Drop Ship Clothing Accessories 127

Zaius

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Your customer data has a huge impact on your ability to market effectively. It’s actually due to the nature of how buyers interact with ecommerce brands online today.

B2C 150

B2C Marketing Mobile Channel 150

Zaius

SEPTEMBER 21, 2017

Hidden fields are a powerful way to capture information about your potential ecommerce buyers. Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible. When properly implemented, you can collect a wealth of data about your customer’s preferences, demographics, and most importantly, usable data for deeper segmentation. Access to Better Data.

Reference 214

Reference Information Customer Data Conversion Optimization 214

MakeWebBetter

AUGUST 8, 2019

When talking about e-commerce marketing ideas. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays. Ecommerce holiday sales mostly counts upon […]. It becomes mandatory to pitch sales according to the holiday calendar. So here I present the most needed holiday sale calendar of 2019.

Gifts 60

Gifts Social Media Live Chat Drop Ship 60

Omnisend

MAY 4, 2021

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment).

Social Media 101

Social Media Marketing Toys Outdoor 101

Zaius

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. However, data has proliferated as quickly as your marketing tools have. When every single platform is collecting data, things can get messy, fast.

B2C 150

B2C Marketing Information Customer Loyalty 150

Ecommerce Platforms

SEPTEMBER 4, 2019

Ecommerce marketing is becoming more and more automated every year. From welcome emails to sales funnels and ad networks, all ecommerce stores should be using some sort of automated marketing tool to ensure a consistent flow of sales and exposure. But which ecommerce marketing software is right for you? Klaviyo, Conversio, and Jilt are all marketing tools for ecommerce businesses and other companies that may run as physical retail stores.

eCommerce Platforms 87

eCommerce Platforms Marketing 3dcart WooCommerce 87

MakeWebBetter

NOVEMBER 13, 2019

Are you searching “How to segment WooCommerce customers” over the internet? There’s a spate of customer segmentation tools in the market but the best one is that automates this process. The post Segment WooCommerce Customers For Perfect Targeting With Mautic appeared first on MakeWebBetter. If yes, then you must be getting several results that are leading you nowhere.

WooCommerce 80

WooCommerce Customer Shopping Carts Customer Data 80

MakeWebBetter

SEPTEMBER 5, 2019

Before anybody could start with their black friday deals, online-shopping retailer-Amazon releases daily deals at every hour. Not only that, to celebrate the biggest day of the year for retailers, Amazon pushes exclusive offers and deep discounts through ‘Countdown to Black Friday’. So, if you want to extend latest black friday deals, you need to […]. The post Know How to Plan for Black Friday Deals in 2019 appeared first on MakeWebBetter.

Gifts 98

Gifts Social Media Live Chat Drop Ship 98

Digital Doughnut

MAY 25, 2022

In our last round of UX interviews (December 2021) with our more data-savvy clients (in the fashion ecommerce biz) one thing kept coming up: Detailed consumer insights from first-party customer data are becoming more and more valuable for new product design and sustainable marketing strategy.

Fashion 52

Fashion Customer Data Consumer Retail 52

Omnisend

MAY 15, 2020

Ecommerce is set to make up 17.5% However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. Business Bottleneck 1: Too Much Data and Too Little Time.

Demo 78

Demo Channel Customer Data Marketing 78

Forrester's Customer Insights

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […].

Consumer 35

Consumer Omnichannel Mobile B2C 35

Zaius

JUNE 8, 2020

If you’re a marketer, here are the questions that probably keep you awake at night: How do I find and isolate the right buyers that I want to sell to, out of a sea of thousands? The answers lie with your Customer Data Platform (CDP).

Customer 195

Customer Social Media Customer Data Events 195

Zaius

FEBRUARY 10, 2021

With an activated Customer Data Platform, like Zaius, brands have the ability to capture all the historical browsing and abandonment behavior of their shoppers and act on these behaviors with true 1:1 personalization. The post The Perfect Gift is in the Data appeared first on Zaius.

Gifts 195

Gifts Recommendation Shopify Definition 195

Zaius

DECEMBER 21, 2020

Customer Data Platform (CDP). The foundation of all CDPs should be data processing and accessibility so it can be easily activated to any system a brand relies on, whether it be for marketing, customer service, or merchandising. Data Science.

Channel 195

Channel Events Customer Data Customer 195

Prisync

AUGUST 28, 2018

Are you being trapped in a vicious cycle of investing and earning over and over again through your e-commerce business but still not getting your target results? The competition in the digital and e-commerce world has grown tremendously and is expected to grow tougher over the upcoming years. Every day, there are hundreds of new creative ways for online business owners to acquire more customers and harvest higher revenue. Data Analytics.

Small Business Retail 40

Small Business Retail Definition Events eCommerce 40

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. Catalin Zorzini, Founder, Ecommerce-Platforms.com.

BigCommerce 326

BigCommerce Marketing SEO PPC 326

BigCommerce

NOVEMBER 28, 2017

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. That’s why below you’ll find aggregated data across tens of thousands of online brands that shows: Year over year same-store sales and orders data. Content + Commerce Integration. Marketing.

BigCommerce 326

BigCommerce Automotive Mobile Jewelry 326

BigCommerce

APRIL 21, 2017

This is mission and customer participation mixed into one. It’s baked into your product details, customer emails, and shopping cart checkout page. As ecommerce owners and managers, building a powerful and engaging brand is our most important work. This is how you win customers and beat out the overwhelming competition on the web, whether you are just getting started or about to re-brand. Better serve your customer. Customers at risk.

BigCommerce 330

BigCommerce Gifts Social Media Shipping 330

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. Because a lot happens in a year within retail and ecommerce. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Influencer Marketing.

BigCommerce 329

BigCommerce Social Media Mobile SEO 329

BigCommerce

JUNE 22, 2017

In ecommerce, it means this: You don’t have to outsell your competition today. If you do that, if you can earn more sales, more loyalty and more market share each day after the next –– you will win. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite.

BigCommerce 318

BigCommerce eCommerce Analytics Customer Channel 318

Zaius

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So many Zaius customers sharing their stories at #eTailBoston ! We’re taking all that data and using an algorithm that’s predicting over time. It totally changes how we market to the consumer.

Channel 150

Channel Department Stores Recommendation Consumer 150

SellBrite

SEPTEMBER 27, 2017

Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to target specific audiences. When marketing is directed towards specific customer types, it resonates with buyers in a way that makes them feel more connected to your products and your brand.

Social Media 103

Social Media Hobbies Information Channel 103

BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. The following holiday marketing tips and promotion ideas will help you refine your efforts to ramp up sales during the most profitable time of the year.

BigCommerce 198

BigCommerce Marketing Gifts Channel 198

Omnisend

NOVEMBER 5, 2020

These days, powerful marketing automation is common practice for ecommerce stores. In fact, a whopping 75% of companies have at least one marketing automation tool at their disposal. Use Multiple Channels for Your Marketing Automations: Email, SMS, and Push Notifications.

WooCommerce 124

WooCommerce Marketing POS Channel 124

BigCommerce

APRIL 14, 2017

And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale. By and large however, the #1 reason for shopping cart abandonment beyond a customer just not being ready to buy is price. Abandoned cart emails are a series of reminder emails sent to customers who have initiated your checkout flow, provided an email address, and failed to make a purchase. Overall, this gives you more options to customize your email.

BigCommerce 324

BigCommerce Shopping Carts Shipping Recommendation 324

Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista. Experiment with some of today’s fashion ecommerce trends.

Fashion 124

Fashion Clothing Live Chat Apparel 124