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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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Walmart Versus Amazon: The Seller’s Guide

SellBrite

Before diving into Walmart’s selling practices, merchants should know that the marketplace doesn’t approve sellers easily. After sellers submit an application, the approval process takes 1-2 weeks , and if accepted, onboarding takes 2-4 weeks. But getting approved is just the beginning for Walmart sellers.

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Google Shopping Strategies to Fight Amazon

Optimizely

A version of this post appeared on Multichannel Merchant. . The ecommerce behemoth’s vast product range, easy shipping options, convenience, and speed mean that it has a stronghold on the ecommerce market. You place bids for certain terms and manage your paid ads through Google AdWords and the Google Merchant Center.

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Sell Smarter on eBay: The Metrics You Need to Be Tracking

SellBrite

eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. eBay merchants offering these specialized goods are in smaller markets, so they have less information and examples to inform their own strategies for selling more and attracting customers. How data impacts growth on eBay. Product ranking.

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News Cart for December 4th

eCommerceFuel

How did online merchants fare this year? Unsurprisingly, the trend toward e-commerce continues, with digital sales up nearly 20 percent. Shopify merchants booked $2.9 Merchants need to get customers’ approval before automatically charging after free trials end. Online shoppers spent a record $9.4

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Top Ecommerce Niches of 2019

ecomdash

From cheaper marketing to less operational resources, you’ll save heaps of cash by being the big fish in the small pond: Cheaper Marketing. Developing an ecommerce marketing strategy for a particular group of people is much easier than marketing to the masses since you know who the customers are, what they like, and where they shop.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

Google Shopping consists of two platforms—Google Ads (formerly Google AdWords) and Google Merchant Center. Google Merchant Center is where your product data feed lives and Google Ads is where you can build and optimize your campaigns, set your budget and adjust your bid strategy. Follow the Google Merchant Center Guidelines.