article thumbnail

Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. Adobe’s data also showed that mobile commerce passed the tipping point, driving 51.8% billion, an ecommerce record. billion, up 7.5%

article thumbnail

The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? Not quite.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

eCommerce Marketing Software To Drive Conversions

Groove

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

article thumbnail

Mobile Marketing Strategy for Ecommerce – Why it Matters & How to Get it Right

BigCommerce

You’re more likely to be reading this on your smartphone or mobile device than on desktop. In the past decade,…

Mobile 543
article thumbnail

9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”. Offer in-store redeemable mobile promotions. And it comes as no surprise. Sounds too sophisticated.

eCommerce 210
article thumbnail

Apple's privacy changes drive up ad prices for e-commerce marketers

RetailDive

The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.

article thumbnail

Top eCommerce Marketing Mistakes to Avoid in 2021 [With Easy Fixes]

MakeWebBetter

The eCommerce business world is tricky and full of hurdles to plan and implement. Although eCommerce has become the lifeline for various businesses; eCommerce marketing mistakes have failed many online marketing agencies. Sears” – have you heard of it? It was one of the earliest online business […].