Talend cloud enables PointsBet to ensure compliance and reliability amid rapid international expansion

Retail Technology Review

Talend, the cloud data integration solutions provider, has announced that PointsBet, an online bookmaker from Australia offering both traditional fixed odds markets as well as PointsBetting, is using Talend Cloud and Microsoft Azure to deliver a differentiated mobile betting experience to just under 100,000 customers worldwide and support its international expansion.

Mobile 116

2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.

Mobile 252

Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Forrester eCommerce

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile.

Mobile 181

What To Expect From Mobile World Congress 2019 Beyond 5G and Foldable Phones?

Forrester eCommerce

For the first time in 15 years, I will not attend Mobile World Congress. When I mentioned this to some clients, some of them told me: “yes, you’re right, mobile is dead. There is no innovation anymore. It is all about AI and blockchain these days” ?!! I could not disagree more.

Mobile 245

Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of.

Mobile 686

Video marketing

Zmags

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

digital platforms Innovation mobile apps mobile web talent management Digital Platforms future innovation marketing innovation platform business modelThere Is A Tech Talent Gap.

Mobile Content Strategy: 3 Key Steps

Zmags

Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. With a smart phone in almost every pocket, it is a huge opportunity to get products in front of your customer – in fact, by the end of 2017, mobile will account for 24.4

Mobile 238

Get Ready To Activate Marketing Campaigns With Mobile Wallets

Forrester eCommerce

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

Mobile 181

How USAA Differentiates In Mobile Banking

Forrester eCommerce

Take another not-so-random walk with me, this time as my colleague Peter Wannemacher and I explore what makes USAA a standout performer in our Mobile Banking Benchmark assessment. As we did before when exploring The Home Depot’s success in our “The Forrester Retail Wave: US Mobile Web, Q4 2017” report, we invited executives from USAA […]. age of the customer banking mobile apps mobile marketing

With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web.

Mobile 343

Forrester Retail Wave: European Retailers Are Raising The Bar For Mobile App Experiences

Forrester eCommerce

This year we evaluated the functionality and usability of six European retailer’s mobile apps. For retailers with a pan-European presence we selected one European market in which to evaluate the retailer’s app [by selecting that market as the location within the app […]. consumer mobile activities customer experience online retail retail user experience digital retail functionality mobile

Mobile 204

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

Store associates, when equipped with custom-made mobile apps tailored specifically for the retail experience, can achieve exponential performance and sales outcomes by offering customers a personalized in-store experience. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. By Rodney Bryant, ?Apple

Mobile 300

How Much Should Retailers Invest In Mobile App Acquisitions?

Retail TouchPoints

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. billion this year, is the most cost-effective way to acquire loyal, long-term mobile app customers.

Mobile 195

Increase Customer Engagement With Mobile Apps

Zaius

Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. This includes things like watching promotional videos, linking a product to social media, and even simply visiting the retailer’s store on mobile.)

Mobile 227

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

Mobile 195

A very mobile Christmas?

Steve Dennis

It’s no secret that mobile is becoming increasingly important in consumers’ shopping journeys. And of course when we say “digital,” often we mean mobile. In fact, for many retailers, mobile is becoming the front door to the store.

Mobile 108

Mobile’s impact on holiday shopping and how to compete next season

GetElastic

From Black Friday through Christmas week, consumers spent more dollars overall and spent more time on mobile. Mobile was definitely the winner, taking in 48% of order share, which is a 19% increase from holiday 2017. Source: 2018 Q4 Mobile Commerce Insights Report?.

Mobile 151

Will Mobile Printing Pay Off? Four Questions to Ask

Retail TouchPoints

But a growing number of businesses are investing significantly in mobile printers, wearable devices, cordless barcode scanners and other digital technologies to enable their workers to take their technology with them as they move from one task to the next.

Mobile 195

Get Shoppers to Stop Browsing and Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

Mobile 195

Convince Shoppers Not to Just Browse, But Buy on Mobile

Zaius

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags behind.

Mobile 195

5 Ways To Amplify Your Brand’s Mobile Influence

Retail TouchPoints

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

Mobile 195

Using Mobile Push to Better Engage Customers on Your App

Zaius

Especially during early stages of purchasing intent and consideration, customers are more often found using mobile devices than desktop – so much so that Marketingland reported that mobile now represents 65% of digital media time, with desktop becoming a “secondary touchpoint. ”

Mobile 212

Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester eCommerce

age of the customer banking chief information officer (CIO) chief marketing officer (CMO) collaboration customer engagement customer experience digital business digital disruption digital money management financial services marketing & strategy millennials mobile services mobile shopping Apple credit card Digital Banking digital strategy digital transformation Financial Services Goldman Sachs innovation Mobile Banking

Creating a Mobile App For The Omnichannel Shopper

Zaius

Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel.

How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment

BigCommerce

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. Why are your mobile conversion rates so low?

Mobile 342

Apple ITP 2.1: What It Is, What It Means, and Why It Matters

Forrester eCommerce

advertising attribution B2C marketing digital marketing marketing & strategy marketing measurement mobile marketing privacyApple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1)

B2C 298

3 Ways to Reengage Mobile Shoppers With Push

Zaius

Because of its real-time nature, mobile push is best used for time-sensitive messaging and updates, including letting customers know about flash sales, inventory restock notifications, low stock warnings, and last-day alerts on coupons and discounts.

Mobile 212

5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 156

Makers and Marketers

Forrester eCommerce

application development & delivery application development methodologies application development processes & tools augmented reality development platforms internet of things (IoT) mobile application development Agile CX developer IoTFall means that software conference season is in full swing, and that I’m on the road more that I’m off it. This week was an interesting one, as I found myself pin-balling from one end of my coverage to the other.

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Get more specific with your marketing.

What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

Forrester eCommerce

After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […]. It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business.

How to Prep for Mobile Commerce in 2018

SellBrite

But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce. Simplifying mobile payments.

Mobile 136

How to Convert Mobile Visitors into Email Subscribers

Klaviyo

Mobile devices are taking the Internet by storm. Nearly 56% of website traffic now comes from mobile devices. Mobile visitors aren’t converting as well as desktop visitors. Why is it difficult to convert mobile traffic into leads? Importance of Mobile Conversions.

Mobile 111

Five Reasons To Start Implementing A Mobile Self-Checkout Solution Today

Retail TouchPoints

However, mobile self-checkout — using your smartphone to scan and even pay for your items — offers even more advantages for consumers and retailers. With mobile self-checkout, you can give them more detailed product information than you could ever give in the store.

Mobile 195