eCommerce Marketing Online Retail PPC Study 
BigCommerce
MARCH 23, 2017
PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.
Inflow Insights
NOVEMBER 1, 2019
In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.
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Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.
Prisync
JULY 19, 2017
When you do not base your decisions and investment on well-studied metrics that is how you feel. Unfortunately, it is the case of many online retailers and eCommerce store owners. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.
Inflow Insights
JANUARY 30, 2018
This is exactly why we implemented product-specific campaign structure for the online retailer that mimics the science behind product placement in brick and mortar stores. Because, just like a retail store, you want your best products displayed in the most prominently in shopping campaigns. It doesn’t know your margins.
Ecommerce Platforms
MAY 2, 2018
Ecommerce in the Trenches. Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum.
Omnisend
MAY 18, 2021
They can now connect with a unique and diverse audience and create online dispensaries. In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. These transactions, via online retail stores, are known as CBD ecommerce.
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