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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. So, how do we frame thinking around PPC?

PPC 162
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Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

Inflow Insights

This is exactly why we implemented product-specific campaign structure for the online retailer that mimics the science behind product placement in brick and mortar stores. Because, just like a retail store, you want your best products displayed in the most prominently in shopping campaigns. It doesn’t know your margins.

eCommerce 144
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Micro Conversions Digital Marketers Should Consider Tracking

Inflow Insights

They help online retailers understand the customer journey across website visits, web browsers, devices, and geographies. Just check out our case study, where we helped one client improve conversion rates by 37% using micro conversion data. We frequently use this data to inform our eCommerce PPC campaigns — and you can, too.

Marketing 109
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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

They can now connect with a unique and diverse audience and create online dispensaries. In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. These transactions, via online retail stores, are known as CBD ecommerce.

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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. This is a raw podcast created for online retailers by online retailers.

eCommerce 187