The Empowered Marketer: Brands at the Forefront of Ecommerce
Optimizely
AUGUST 15, 2018
In the recent Mary Meeker internet trends report, she had a graph of all these companies scaling to over $100 million through the use of social media and other channels. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers? I think the really hard thing is measurement.
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