How Will DTC Rebound After The COVID Retail Shakeup?
Retail TouchPoints
AUGUST 3, 2020
The bubble has burst for non-profitable DTC brands largely due to relying on cheap capital and efficient supply chains coming out of China. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.
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