Thu.Apr 09, 2020

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Boost Your Promotional Strategy (+ Online Sales) With Customer Discounts and Free Shipping

BigCommerce

Every consumer loves a good deal (myself included). So much so that 92% of consumers in the U.S.

Shipping 544
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Work-At-Home: Just The First Step In Contact Centers’ Response To COVID-19

Forrester eCommerce

After it received more than a dozen complaints, the Larimer County Department of Public Health and Environment ordered a contact center in Fort Collins, Colorado to send its employees home last week. The agency said that the contact center did not meet the definition of an essential business as set out in county and state […].

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Now More Than Ever, Be Customer-Obsessed

Optimizely

Many of us are starting Week 4 of the Corona-imposed social isolation. We are managing without a playbook outlining what we are supposed to do and experiencing unprecedented changes in our personal lives as well as at work. The transition into our new (ab)normal entails not only the interruption of our daily routines and setting up semi-permanent home offices (which, for city-dwellers, often means claiming one corner of the dining table).

Customer 195
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Privileged Identity Management Solutions Must Secure Growing Diversity Of Use Cases

Forrester eCommerce

Last week, Forrester published its latest overview of the privileged identity management (PIM) market, which can be found here. In it, we provide an overview of the 17 leading PIM vendors and categorized each vendor as either a PIM specialist or PIM suite provider , along with a market segmentation based on geography and annual […].

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. In recent posts, we’ve shared what other eCommerce businesses are doing to get through this challenging time and what marketing strategies you should consider for your eCommerce business during this crisis.

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Adopt And Express Your Values At CX North America

Forrester eCommerce

Nearly two-thirds of consumers choose, switch, avoid, or boycott brands based on their stance on a social issue. Marketing and CX pros can lead the way in getting values-based messaging right.

Consumer 312

More Trending

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Top 5 Security & Risk Reports in Q1 2020 (Not Written By Me)

Forrester eCommerce

It is a humbling to work with a team of talented individuals like the ones I work with on Forrester’s Security & Risk team. This week, I’m highlighting 5 reports some of these fine folks published in Q1 that I got a lot of value out of, and I think you will too. “Optimize […].

Customer 305
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Inventory Audits for Beginners: Best Practices for Ecommerce

ecomdash

Inventory audits keep your sales data accurate and up-to-date, but how can you do them yourself? In this beginner's guide, we explain the best practices. The post Inventory Audits for Beginners: Best Practices for Ecommerce appeared first on Ecomdash.

eCommerce 147
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The Next Step In Your Brand’s Digital Journey: Anticipatory Digital Experiences (And How To Deliver Them)

Forrester eCommerce

Today’s digital experiences place too much cognitive load on the consumer. Why? Because the success of websites is measured based on feature parity along with the ability to navigate a composite of services meant to do all things for all people. Business metrics for these same experiences are tied to revenue or self-service rather than […].

Consumer 228
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Major International Brand Curbs Overspending on Amazon Advertising by 30%

ChannelAdvisor

The following case study features an established global brand that turned to ChannelAdvisor to help gain greater control over its budget through a streamlined marketplace advertising strategy, which helped to increase product visibility and drive revenue growth. THE CLIENT. For one ChannelAdvisor client, getting marketplace advertising on the right track has made a tremendous difference in reaching revenue goals.

eCommerce 105
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Why Your Competitors Are Outperforming You at the Shelf

RepslyBlog

Did you know that 72% of brands end up in the red when it comes to promotions ? Chances are, most brands find themselves in that majority -- which means the other 28% of brands (i.e. your competitors!) are dramatically outperforming their competition on the shelf. That is why executing promotions and ensuring a positive return could be a deal maker or breaker when attempting to gain additional share of your category, or when defending your space on the shelf from those desperate to snag your spo

Other 98
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5 Important Tips For Successful Website Conversion Rate Optimization

Omniconvert

When your business is striving too hard to compete online with other competitors, your focus must be on the quality. The post 5 Important Tips For Successful Website Conversion Rate Optimization appeared first on ECOMMERCE GROWTH Blog.

Blog 78
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Finding Opportunities Through Turbulent Decline

Dynamic Action

While it is today’s reality, continuing to operate during this moment of turbulent decline is epically complex and leaves retailers with more questions than answers. This stage is non-uniform across geographies as different regions are battling this pandemic at different stages. It is impacted by a number of factors, including the progression of the health crisis and actions of both governments and health officials.

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How Does AI Learn Human Responses: 5 Ways AI is Programmed for Human-Like Responses

Omniconvert

The goal of most AI is to pass a Turing test. This means it can pass as a human more. The post How Does AI Learn Human Responses: 5 Ways AI is Programmed for Human-Like Responses appeared first on ECOMMERCE GROWTH Blog.

Blog 78
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

Dynamic Yield

It's a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19. The post How retailers can maximize the influx of organic search traffic to PDPs during COVID-19 appeared first on Dynamic Yield.

Retail 74
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Helping Store Employees Deal Efficiently With Workplace Injuries

RetailMinded

The latest figures from the Bureau of Labor reveal that in 2018, there were 2.8 million workplace accidents reported by private industry employers. Although this overall figure remains the same as the previous year, the number of accidents in retail rose slightly, accounting for 14% of all illnesses and injuries in the private sector. The most reported injuries by retail workers are sprains, strains, cuts and fractures.

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COVID-19 and the customer experience: How retailers are working to meet consumer needs

Dynamic Yield

COVID-19 and the customer experience: How retailers are working to meet consumer needs Currently available on demand About the Webinar For brands both large and small, COVID-19 represents a time of both volatility and uncertainty. In light of the global pandemic, teams are being forced to think on the fly and alter long-term plans to […]. The post COVID-19 and the customer experience: How retailers are working to meet consumer needs appeared first on Dynamic Yield.

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Comment on How The Facebook Algorithm Works In 2020 by Algorithms as a Double-edged Sword in Social Media Systems – meco6936

CPC Strategy

[…] ranks posts based on four essential elements (Ahene, […].

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Virtual marketing events to attend geared towards COVID-19

Dynamic Yield

A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic. The post Virtual marketing events to attend geared towards COVID-19 appeared first on Dynamic Yield.

Events 69
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The Art of Digital Sales

PERQ

The key to driving more sales is knowing how to connect with consumers who are shopping online. In this episode of The Bridge Podcast, Andy and Muhammad talk with David Kain, founder of the digital sales training company Kain and discuss the tips and best. The post The Art of Digital Sales appeared first on PERQ.

Arts 36
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How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

Dynamic Yield

It's a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors can find what they need amid COVID-19. The post How retailers can maximize the influx of organic search traffic to PDPs during COVID-19 appeared first on Dynamic Yield.

Retail 36
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Comment on How The Facebook Algorithm Works In 2020 by The role of algorithms in social networks – meco6936

CPC Strategy

[…] Swan, G. (2020, March 3). How The Facebook Algorithm Works In 2020. Retrieved from [link] […].

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Virtual marketing events to attend geared towards COVID-19

Dynamic Yield

A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic. The post Virtual marketing events to attend geared towards COVID-19 appeared first on Dynamic Yield.

Events 36
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What Does a Qualified Lead Look Like?

PERQ

The post What Does a Qualified Lead Look Like? appeared first on PERQ.

Blog 36
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COVID-19 and the customer experience: How retailers are working to meet consumer needs

Dynamic Yield

COVID-19 and the customer experience: How retailers are working to meet consumer needs Currently available on demand About the Webinar For brands both large and small, COVID-19 represents a time of both volatility and uncertainty. In light of the global pandemic, teams are being forced to think on the fly and alter long-term plans to […]. The post COVID-19 and the customer experience: How retailers are working to meet consumer needs appeared first on Dynamic Yield.

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Deliverability and Revenue: How Inbox Placement Impacts the Bottom Line

Sailthru

Email is hands down the most lucrative marketing channel, averaging a 145% ROI. Over the years, Sailthru has written numerous ebooks about how to capitalize on it, zeroing in on strategies such as personalization and behavior-based triggered messages. However, your email marketing program can only have an incredible impact on your brand’s bottom line if people are actually receiving your messages.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Virtual marketing events to attend geared towards COVID-19

Dynamic Yield

A growing list of the most informative virtual marketing events addressing the challenges brought on by the global pandemic. The post Virtual marketing events to attend geared towards COVID-19 appeared first on Dynamic Yield.

Events 36