BigCommerce
AUGUST 10, 2018
In April 2018, Hearst bought a minority stake in Gear Patrol , an enthusiast men’s brand focused on products and stories about the outdoors. Beyond Gear Patrol’s ability to drive millions in web traffic, they also sell a lot of product. It is content and commerce at its finest. A niche audience focused on high-quality gear presented around a story that makes you want that item even more.
Forrester eCommerce
AUGUST 10, 2018
Stories of thrilling, new AI use cases in retail have been popping up in our tech news feeds, whether computer vision, facial recognition, or elimination of human workers. But these sensational accounts miss an important piece of the AI learning curve. A complex infrastructure of end-to-end process automation underpins the flashy technology reflected on the […].
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Optimizely
AUGUST 10, 2018
Who doesn’t love a good TED Talk? They’re super informative, they focus on big ideas, and the best ones can completely change the way you think about doing business. Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites.
Forrester eCommerce
AUGUST 10, 2018
Global B2C eCommerce grew by 10% in 2017 to reach US$1.8 trillion, driven by online sales from brick-and-mortar stores and marketplaces. Marketplaces Grow Their Share Of eCommerce Fifty-six percent of global B2C eCommerce occurred via marketplaces in 2017. As Amazon’s latest earnings report highlights, global retail marketplace performance is strong and isn’t showing signs […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Optimizely
AUGUST 10, 2018
Who doesn’t love a good TED Talk? They’re super informative, they focus on big ideas, and the best ones can completely change the way you think about doing business. Although there are a plethora of TED Talks specifically focused on consumer behavior and how it has larger ramifications for your ecommerce marketing strategy, we’ve chosen to highlight our top four favorites.
Forrester eCommerce
AUGUST 10, 2018
Historically, industry is more forward-leaning than government when it comes to innovation — at least at the unclassified level. But unlike most industries, the US government is driving the cybersecurity market and has been for almost the last decade. Federal fingerprints are everywhere: Where did cybercompliance start? Where did the first frameworks for cyber operations originate?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Smile.io
AUGUST 10, 2018
Editor’s Note: This post was originally published April 2, 2015 and was updated for accuracy and comprehensiveness on August 10, 2018.
ChannelAdvisor
AUGUST 10, 2018
Did you know that 84% of Walmart customers purchase private-label products? Eighty-four percent. That means four out of five shoppers regularly bypass big-name brands to buy items with Walmart’s own stamp of ownership on them. With so much talk around Amazon’s private label push, it can be easy to forget that Walmart was first to popularize the trend more than three decades ago.
CPC Strategy
AUGUST 10, 2018
At the heart of every successful ecommerce business is a carefully crafted marketing budget that enables the brand to engage customers at every. > Read More. The post How to Build a Full Funnel Online Marketing Budget appeared first on Retail Performance Marketing Blog - CPC Strategy.
ChannelAdvisor
AUGUST 10, 2018
Did you know that we’re about to enter the longest Q4 shopping holiday season the e-commerce industry has seen in years? There are 32 days between Thanksgiving and Christmas Eve in 2018, and you can count on consumers to be looking online for deals and discounts that entire time. As always, advertising will play a critical role. But according to the e-commerce experts, the key components for digital marketing success will look a little different this year.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Payoneer
AUGUST 10, 2018
Due in large part to advances in technology and evolving customer habits, the global eCommerce marketplace experiences rapid change. Awareness of these changes can help eSellers leverage trends to drive revenue in the end of year season. The following is an overview of some of the most important trends in global eCommerce to help you optimize your success at the end of 2018.
eCommerceFuel
AUGUST 10, 2018
If loving Target is wrong, then Laura and Carrie don’t want to be right. Today we tackle a topic very near and dear to many a millennial woman’s heart: shopping at Target. We talk about why they continue to be able to compete with Amazon, how building sub brands has been crucial to their success and tips you can bring to your own business from the famous bullseye.
iQmetrix
AUGUST 10, 2018
In today’s increasingly technical world, the “if you’re not mobile, you’re not first” mantra rings true. With 1.66 billion people purchasing goods online on 2017 , and global e-retail sales at a whopping 2.3 trillion US dollars , you need an e-commerce presence, regardless of what kind of retailer you are.
eCommerceFuel
AUGUST 10, 2018
Stefan Blicker is the best email marketer you’ve never heard of. In the emails he writes for Last Bottle , a daily purveyor of fine wine, he uses way too many exclamation points. He also uses the caps lock key with reckless abandon and doesn’t really care about being grammatically correct. Here’s an example of what you might find from Last Bottle in your inbox.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
AUGUST 10, 2018
Twitter. Tweets. Twitterati. Trends. Do these words ring a bell? If it doesn’t, then you are probably living on another planet. Twitter has become so popular that, people who don’t even use Twitter, are also familiar with these terms. It proves that the major social media platforms including Facebook , Twitter, Instagram , Snapchat etc. have become a part and parcel of our lives.
Profitero
AUGUST 10, 2018
Amazon reported that Prime Day 2018 was the “ biggest global shopping event in its history ,” with more than 100 million products sold during the 36-hour promotional event. Now, new analysis from Profitero sheds light on which categories and brands shined brightest during this year’s big event. . Analyzing eight categories in the U.S., Profitero found that Amazon’s sales nearly tripled during Prime Day, compared to average daily sales the week leading up to the event.
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